Reasearch Paper

Topics: Sales, Mineral, Marketing Pages: 9 (3255 words) Published: June 18, 2013
SALE STRATEGY & ISSUES

PREPARED BY:
Usman Zafar11329
Superior University Lahore
SUBMITTED TO:

COMPANY
Vision Statement:
“Distinctive Leadership in Quality, Human Resource, Research & Development, Corporate Social Responsibility.”

Mission Statement
“To be Premier source of knowledge and Leadership for the Achievement of Economically, Environmentally and Socially Sustainable Development.” History of Qarshi:

Qarshi Industries (Pvt.) Ltd. is one of the largest natural products companies in Pakistan. It is a modern and progressive facility that manufactures and markets leading brands that have become household names. As a leading manufacturer of Natural Products, Qarshi is engaged in promoting healthy living for over seven decades. It has been offering blend age-old Oriental and Greek herbal preparations with the latest advancements in science and technology to provide safe and effective products to its customers. From humble beginning in 1968, Qarshi Industries (Pvt.) Ltd. is now Pakistan's largest herbal pharmaceutical company. It was conceptualized 75 years ago by the venerated eastern poet Allama Muhammad Iqbal. Its inception was in the shape of a clinic at Beadon Road in the city of Lahore, in the heart of Punjab, which was opened by Shifa-ul-Mulk Hakim Muhammad Hassan Qarshi, He was a practitioner of herbal medicine and health supplements. The clinic was started with a view to provide pure and effective herbal medicines to the general public. In 1968 the youngest son of Shifa-ul-Mulk, Mr.Iqbal Ahmed Qarshi after completing M.S.C in Chemical Engineering, laid the foundations of Qarshi Dawakhana that has now evolved into Qarshi Industries, a modern and successful company that outweighs by far, the expectations of its original founder. Qarshi Industries is highly rated company in its category in Pakistan. It has consolidated its image as a quality-conscious company and has, over the year, demonstrated its firm commitment to quality and strict adherence to international standards. Qarshi takes pride in maintaining a high quality in its products and superior skills and acquiring the latest in advanced technology. SpringlyThe Only Pure Natural Mineral Water from the foothills of HimalayasSpringly is the only Natural Mineral Water in Pakistan; which is collected from geologically & physically protected, pure natural source in the Himalayan Hills. Springly is rich in essential minerals such as Calcium, Magnesium, Sodium, Potassium, Chlorides and Bicarbonates. Springly goes through filtration and ozonation (a water treatment process) for the elimination of particles and micro organisms, assuring that there is no chance of water borne diseases. No chemical treatment or processing is carried out to keep the quantity of Natural Minerals intact and undiluted. Springly is bottled at state of the art and hygienically protected plant at Hattar. Springly under goes 75 rigorous quality tests in our international ISO 17025 accredited Chemical and microbiological Lab.Composition:Mineral Contents (mg/l).Calcium 60-90Magnesium 10-30Potassium 7-1.3Sodium 10-30Chloride 0-20Fluorides 1Sulfates 10-30Total Minerals 270-33Sale Strategy of Springly Mineral WaterTarget market of springly:Target market means the customers whom a company decides to serve with their product and services. Their product has equal benefit for all peoples, they focus basically corporate sector of the city. They decide to target corporate sector they think in most of the families these are the peoples who decide about the selection of...
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