Reaction and Case Study in Business Ethics

Bulacan State University
City of Malolos
College of Business Administration

“Reaction and Case Study in Business Ethics”

A paper private to the college of
Business Administration of the
Bulacan State University
City of Malolos Bulacan

In partial fulfillment of the
Requirements in Business Ethics
Under Mr. Eliseo S. dela Cruz

By: Efraim Hazel C. Reyes

Case Study Outline
Title Page

Table of Contents

Part I - Introduction of the topic

Part II - Background and examination of principles

Part III - Discussion of issues and problems

Part IV - Implication to individual student of the application and practices of Ethics and communication

Part V - Analysis

Part VI - Conclusion

Part VII - Recommendation

Part I
INTRODUCTION

AVON is the world’s largest direct seller of beauty and beauty-related products. It is a company for women who aims to establish a business of their own. Avon wants to offer everyone high quality and innovative health and beauty products as well as financial opportunities through sales representatives that are easily accessible, in many ways, in every part of the world. Avon hopes by bringing these products to everyone everywhere through global markets the company can improve the quality of life for anyone around the world. To remain in the front position of the highly competitive beauty industry, Avon continuously develops quality, effective and reasonably priced breakthrough products that cater to the needs of its customers. Avon is well known for its cosmetics and some products especially lipsticks and mascara and is featured in leading fashion magazines worldwide. There are three company's current product categories:

Beauty Fashion Home
Cosmetics Fashion Home Products
Fragrances Jewelry Gifts and Decorative Products
Skincare Watches
Toiletries