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GM13 Entrepreneurial Management Assignment ‐ I Assignment Code: 2014GM13A1 Last Date of Submission: 15th April 2014

Maximum Marks: 100
Attempt all the questions. All the questions are compulsory and carry equal marks.

1. 2. 3.

4.

Section‐A
Search through recent newspaper and magazines to find an inspiring story of an
Entrepreneur. Prepare short note on Entrepreneur.
Distinguish between creativity, innovation, and entrepreneurship. Is new business ‘idea’ essential for entrepreneurial success?
Investigate a local business for sale. Try to estimate how much it would cost to set up a similar business from scratch, and then compare it with the benefits and disadvantages in buying this existing business.
List various types of information that may be needed for writing a business plan. Section‐B

Case Study
Shahnaz Husain is acknowledged as one of the most successful women entrepreneurs in India.
Her company, Shahnaz Husain Herbals, is one of the leading manufacturers of herbal products in the world. The company sells over 350 herbal products and operates over 200 salons in more than 130 countries. The brand 'Shahnaz Husain' was valued at over $100 million in 1996, and now, it is likely to be worth much more.
Shahnaz is from an aristocratic Muslim family, and her father was a Chief Justice. Her upbringing was both traditional and modern. At the age of 15, she was married, and she became a mother at the age of 16.
When her husband was posted in Tehran, she became interested in beauty treatments and decided to formally study cosmetology. After an introduction the subject in Tehran, she wanted to know more, and over the next ten years, she studied the subject extensively in London, Paris, and other parts of Europe.

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