Push and Pull Marketing Strategies for New Companies
"Push" strategy, also known as high pressure tactics, the emphasis is on various aspects of distribution channels, personal selling, marketing activities, focused on staff promotions and trade promotions.
"Pull" strategy, also known as attractive strategy, generally through the use of intensive advertising, sales promotion and other activities, causing the consumer's desire to buy, to stimulate buying motives, thus increasing the pressure on brokers, prompting retailers to wholesalers, wholesalers purchase to the manufacturer, and ultimately to meet consumers' needs, to promote sales.
For newly established companies or shop like ours, the most realistic and most effective practice is not "push" strategy, or "Pull" strategy, is both push and pull.
Our Taobao promotion is divided into:
Taobao inside station promotion
Taobao outside station promotion
Taobao inside station promotion include self-promotion, this is push, and Train Taobao, Taobao their own tools, This is a pull.
Taobao outside station promotion Forum, Blog, Local sites, Baidu, Google, Or find a third party to promote the software. This is the pull.
Taobao inside station promotion
Before inside Stations promotion is self-promotion, when his shop designed to promote the image, then we can go Taobao train.
1 shop decoration
Whether the store or shop, a facade is very important, I believe you should be fully understood in real life! To the customer to create a comfortable shopping environment, they are willing to stay here in my shop will be my success trading opportunities on the big points. Fitting best to achieve uniform color harmony, and in tune with their own products, outstanding personality.
2 set baby name by heart
In the case of non-compliance, including more than a hot commodity-related keywords, which can increase the chance of goods being searched, thus increasing the chance of goods being bought.
3 window recommended rational use of window recommended,
"Pull" strategy, also known as attractive strategy, generally through the use of intensive advertising, sales promotion and other activities, causing the consumer's desire to buy, to stimulate buying motives, thus increasing the pressure on brokers, prompting retailers to wholesalers, wholesalers purchase to the manufacturer, and ultimately to meet consumers' needs, to promote sales.
For newly established companies or shop like ours, the most realistic and most effective practice is not "push" strategy, or "Pull" strategy, is both push and pull.
Our Taobao promotion is divided into:
Taobao inside station promotion
Taobao outside station promotion
Taobao inside station promotion include self-promotion, this is push, and Train Taobao, Taobao their own tools, This is a pull.
Taobao outside station promotion Forum, Blog, Local sites, Baidu, Google, Or find a third party to promote the software. This is the pull.
Taobao inside station promotion
Before inside Stations promotion is self-promotion, when his shop designed to promote the image, then we can go Taobao train.
1 shop decoration
Whether the store or shop, a facade is very important, I believe you should be fully understood in real life! To the customer to create a comfortable shopping environment, they are willing to stay here in my shop will be my success trading opportunities on the big points. Fitting best to achieve uniform color harmony, and in tune with their own products, outstanding personality.
2 set baby name by heart
In the case of non-compliance, including more than a hot commodity-related keywords, which can increase the chance of goods being searched, thus increasing the chance of goods being bought.
3 window recommended rational use of window recommended,