Novo Ad Group

College of Mass Communication

BACHELOR OF MASS COMMUNICATION

DIFFERENTIATING PUBLIC RELATIONS FROM OTHER DISCIPLINES

Submitted by:

Submitted to:

Mr.

December 13, 2013

I. Differentiating Public Relations from Journalism

Public Relations
Journalism
Pledge their allegiance to their company
Sole interest: Staying ‘onside’ with the wider public & avoiding controversy/negative attention.
Pledge their allegiance to the wider public
Seek to expose the controversy of companies in the interest of “informing citizens & animating democracy”.

Reflection:

The difference between public relations and journalism is that journalism is more focused on the truth while public relations prioritizes the image of the company.

II. Differentiating Public Relations from Advertising

Public Relations
Advertising
we pitch the media to cover clients in a newspaper, morning show, magazine, and so on, is referred to as earned media. requires creativity, strategy, and an investment of time and resources. advertising is paid for, meaning that companies purchase ad space in a magazine or a blog or on a billboard and then put the ad they have designed into the space they paid for. more straightforward to measure, and there is more control over the message.

Reflection:

The difference between these two is that advertising is like the easier route to catch the public’s attention and the main concept of it is owned solely by the company while with PR , it needs the support of other medias in order to work.

III. Differentiating Public Relations from Marketing

Public Relations
Marketing
very much focused on securing media coverage. is concerned with driving awareness, building brand reputation and “the story” most often concerned with tactics to drive immediate purchases like e-mail marketing, coupons and signage. more explicitly concerned with “the sale” and the bottom line

Reflection:

Public Relations and Marketing are practically the same but public relations is concerned with giving awareness, making brand reputation and “the story,” marketing is more concerned with “the sales” and the bottom line.