Project Proposal
HONG KONG BAPTIST UNIVERSITY
SCHOOL OF COMMUNICATION&
SCHOOL OF BUSINESS
2012-2013 ACADEMIC YEAR
COMM 7290
Project Proposal
Social Media on Child Sexual Abuse in China ----An exploratory Study
PROJECT SUPERVISOR Dr. Vincent Chow
TEAM MEMBERS LIU Fang 12423777
TU Shihui 12402745
ZHANG Bing 12423734
ZHANG Yimeng 12436844
ZHU Pingting 12436828
Background:
On January 25, 2011, Yu Jianrong, a professor from the Chinese Academy of Social Sciences opened a Weibo account named “Take Photos To Save Children Beggars”, uploading the photos of more than 70 children on it. In just three weeks, the account attracted nearly 900,000 Weibo followers and over 17 hundred images of vulnerable children have been uploaded. Moreover, six abducted children have been identified and saved through the pictures provided by Weibo users, according to CNTV’s report on February 12, 2011.
On March 9, 2011, led by journalist of the Phoenix Weekly Deng Fei, “Free Lunch for Children” project was launched on Weibo to help primary schools in remote villages provide lunches to students. In just two months, followers of the Weibo account soared and general public began to donate money and things to them. According to the report of Xinhua News Agency on October 31, 2012, students at 178 rural schools in Hunan, Hubei, Guizhou and Yunnan provinces have received free lunches through the project. Over 1 million people have donated to the project, with donations totalling 32.3 million yuan. This program not only successfully drawn public attention, but also caught the attention of policymakers. It called on the State Council, or China's cabinet to provide 16 billion yuan in subsidies every year to 26 million students in 680 counties and cities across the country in their years of compulsory education.
Above two cases are examples of public welfare communications in social media in recent years.
Public welfare or social
SCHOOL OF COMMUNICATION&
SCHOOL OF BUSINESS
2012-2013 ACADEMIC YEAR
COMM 7290
Project Proposal
Social Media on Child Sexual Abuse in China ----An exploratory Study
PROJECT SUPERVISOR Dr. Vincent Chow
TEAM MEMBERS LIU Fang 12423777
TU Shihui 12402745
ZHANG Bing 12423734
ZHANG Yimeng 12436844
ZHU Pingting 12436828
Background:
On January 25, 2011, Yu Jianrong, a professor from the Chinese Academy of Social Sciences opened a Weibo account named “Take Photos To Save Children Beggars”, uploading the photos of more than 70 children on it. In just three weeks, the account attracted nearly 900,000 Weibo followers and over 17 hundred images of vulnerable children have been uploaded. Moreover, six abducted children have been identified and saved through the pictures provided by Weibo users, according to CNTV’s report on February 12, 2011.
On March 9, 2011, led by journalist of the Phoenix Weekly Deng Fei, “Free Lunch for Children” project was launched on Weibo to help primary schools in remote villages provide lunches to students. In just two months, followers of the Weibo account soared and general public began to donate money and things to them. According to the report of Xinhua News Agency on October 31, 2012, students at 178 rural schools in Hunan, Hubei, Guizhou and Yunnan provinces have received free lunches through the project. Over 1 million people have donated to the project, with donations totalling 32.3 million yuan. This program not only successfully drawn public attention, but also caught the attention of policymakers. It called on the State Council, or China's cabinet to provide 16 billion yuan in subsidies every year to 26 million students in 680 counties and cities across the country in their years of compulsory education.
Above two cases are examples of public welfare communications in social media in recent years.
Public welfare or social