Damage control is the upcoming fourth studio album from the underground UK hip-hop entrepreneur, Fliptrix, which is to be released in 2013. His prior releases include 'Third eye of the storm' and 'Theory of Rhyme' http://shop.high-focus.com/category/cds. Alexander " Fliptrix " Whitehead has amalgamated 'deep conceptual theories' with dominating mic presence to gain notable attention and respect within the underground UK hip hop scene, as well as merging a loyal following from his solo career (http://www.wordplaymagazine.com/2012/04/reviews/fliptrix-third-eye-of-the-storm/). Fliptrix has also gained popularity from being the founder and owner of the independent record label, High Focus Records, which is described as the 'power house' (http://www.undergroundhh.com/news/full/3/UGHH_Presents%3A_High_Focus) of underground UK Hip Hop. Multiple accolades were awarded to High Focus Records by the reputable Knowledge magazine where they won 3 out of 10 of the 'top 10 Best UK Hip-Hop albums of 2011' (http://www.kmag.co.uk/editorial/features/10-best-uk-hip-hop-albums-of-2011.html) This enforces the fact that they are fast becoming one of the most established independent record labels in the UK Hip-Hop to date.
Fliptrix' CD sales from his previous albums indicate that his popularity has increased with each album he has made. His first album 'Force Fed Imagery', released in 2007, sold over 800 copies. His second album 'Theory of Rhyme', released in 2010, sold over 900 copies. His third album, released earlier this year, 'Third eye of the Storm', has already sold 672 CD albums, 759 digital albums and 654 digital singles. Looking at these figures, it is very clear that the expectations for his next album release are very high. MARKETING PLAN
We have devised a marketing plan that will compliment the needs of his loyal fan base and potential new listeners; increase his popularity and ultimately augmenting the sales.
The target audience of our campaign is aimed at 16 to 30 years old who are interested in U.K. hip-hop or those who like all kinds of music. It is a twelve month long campaign divided in three phases.
The first phase would start at the same time as the production of the album and should be approximately eight months long depending on the progress of the production. During this time, we will be focusing on creating an online presence via social media websites, developing a personal relationship with fans, providing updates and weekly newsletters. When the album has been completed, we will start the two month long second phase where we will be making the preparations for the release this will include creating the artwork, choosing a flagship single, creating a press kit, announcing a release date and creating a viral strategy using material that consumers could enjoy sharing. For our final phase, we will be promoting the album to different media and finally launch the album.
We are going to start by looking at the research we have done in order to build our plan. Then we will explain the three phases in more detail. Following that, we will talk about the financial aspect of the campaign. Finally, we will end with a S.W.O.T. analysis of the whole project. Research
Our marketing strategy is based on promotional techniques used by different hip-hop artists. Social media websites are crucial in promoting nowadays. Almost all artists, from Eminem (http://www.eminem.com/) to Dizzee Rascal (http://www.dizzeerascal.co.uk/), keep their websites up to date with news and regularly upload videos to YouTube (http://www.youtube.com/artist/eminem) (http://www.youtube.com/user/DizzeeRascalVEVO) in order to have continuous interaction with the audience. Fliptrix promotion plan will not be the exception; will be using Mobile Backstage which is a platform developed by Steam Republic that will connect Fliptrix’s fan communities allowing users to interact directly with him,exchange information, buy or stream music and...
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