Major Project Proposal
Introduction:
Damage control is the upcoming fourth studio album from the underground UK hip-hop entrepreneur, Fliptrix, which is to be released in 2013. His prior releases include 'Third eye of the storm' and 'Theory of Rhyme' http://shop.high-focus.com/category/cds. Alexander " Fliptrix " Whitehead has amalgamated 'deep conceptual theories' with dominating mic presence to gain notable attention and respect within the underground UK hip hop scene, as well as merging a loyal following from his solo career (http://www.wordplaymagazine.com/2012/04/reviews/fliptrix-third-eye-of-the-storm/). Fliptrix has also gained popularity from being the founder and owner of the independent record label, High Focus Records, which is described as the 'power house' (http://www.undergroundhh.com/news/full/3/UGHH_Presents%3A_High_Focus) of underground UK Hip Hop. Multiple accolades were awarded to High Focus Records by the reputable Knowledge magazine where they won 3 out of 10 of the 'top 10 Best UK Hip-Hop albums of 2011' (http://www.kmag.co.uk/editorial/features/10-best-uk-hip-hop-albums-of-2011.html) This enforces the fact that they are fast becoming one of the most established independent record labels in the UK Hip-Hop to date.
Fliptrix' CD sales from his previous albums indicate that his popularity has increased with each album he has made. His first album 'Force Fed Imagery', released in 2007, sold over 800 copies. His second album 'Theory of Rhyme', released in 2010, sold over 900 copies. His third album, released earlier this year, 'Third eye of the Storm', has already sold 672 CD albums, 759 digital albums and 654 digital singles. Looking at these figures, it is very clear that the expectations for his next album release are very high.
MARKETING PLAN
We have devised a marketing plan that will compliment the needs of his loyal fan base and potential new listeners; increase his popularity and ultimately augmenting the sales. The target audience of our campaign is
Damage control is the upcoming fourth studio album from the underground UK hip-hop entrepreneur, Fliptrix, which is to be released in 2013. His prior releases include 'Third eye of the storm' and 'Theory of Rhyme' http://shop.high-focus.com/category/cds. Alexander " Fliptrix " Whitehead has amalgamated 'deep conceptual theories' with dominating mic presence to gain notable attention and respect within the underground UK hip hop scene, as well as merging a loyal following from his solo career (http://www.wordplaymagazine.com/2012/04/reviews/fliptrix-third-eye-of-the-storm/). Fliptrix has also gained popularity from being the founder and owner of the independent record label, High Focus Records, which is described as the 'power house' (http://www.undergroundhh.com/news/full/3/UGHH_Presents%3A_High_Focus) of underground UK Hip Hop. Multiple accolades were awarded to High Focus Records by the reputable Knowledge magazine where they won 3 out of 10 of the 'top 10 Best UK Hip-Hop albums of 2011' (http://www.kmag.co.uk/editorial/features/10-best-uk-hip-hop-albums-of-2011.html) This enforces the fact that they are fast becoming one of the most established independent record labels in the UK Hip-Hop to date.
Fliptrix' CD sales from his previous albums indicate that his popularity has increased with each album he has made. His first album 'Force Fed Imagery', released in 2007, sold over 800 copies. His second album 'Theory of Rhyme', released in 2010, sold over 900 copies. His third album, released earlier this year, 'Third eye of the Storm', has already sold 672 CD albums, 759 digital albums and 654 digital singles. Looking at these figures, it is very clear that the expectations for his next album release are very high.
MARKETING PLAN
We have devised a marketing plan that will compliment the needs of his loyal fan base and potential new listeners; increase his popularity and ultimately augmenting the sales. The target audience of our campaign is