Preview

Proctor & Gamble - Company Analysis

Good Essays
Open Document
Open Document
1402 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Proctor & Gamble - Company Analysis
Procter & Gamble

General Description

Business Description (a)
Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world.

Product Line
P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified their products as follows: Beauty & Grooming, Health & Well-Being, and Household care.

Product Examples
|Beauty & Grooming |Health & Well-Being |Household Care |
|Pantene |Oral-B |Bounty |
|Braun |Tampax |Dawn |
|Olay |Vicks |Cascade |
|Cover Girl |Pringles |Duracell |

http://www.pg.com/en_US/brands/index.shtml

Company History

Founded by William Procter and James Gamble in 1837, Procter and Gamble rose to the success it has today by a very honest means of providing consumers with quality products. Both men were immigrants who started the company by selling soap and candles. However, the candle production slowed in the 1850’s when the light bulb was reinvented. Things looked up when the U.S. government sought out P&G for large quantities of soap for Union soldiers during the civil war. The increase of demands gave P&G the funds needed to investigate ways of increasing production while consuming less time and resources. This boost would lead to more lines of

You May Also Find These Documents Helpful

  • Good Essays

    Proctor and Gamble

    • 831 Words
    • 4 Pages

    With such meager beginnings and at the time of inception, their product was needless to say, unpopular. Soap in the early part of the nineteenth century was not on the priority list for consumers to spend their monies on. P&G depended heavily on their candle making but as the light bulb became more popular they quickly realized that candles had become a thing of the past and quickly turned their attentions to the soap business. With a few governmental contracts and some investors, they began to invest in chemically enhancements to their mainstay product, soap. Approximately 1879, James N. Gamble, son of the founder was a trained chemist and with his abilities he had developed an inexpensive pure white, floating soap named ivory.…

    • 831 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Procter & Gamble (P&G) is a leading manufacturer of personal and home care products. P&G is an international company that operates in 40 different countries.…

    • 1566 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Phase 5 Ip Procter & Gamble

    • 2299 Words
    • 10 Pages

    Procter & Gamble is a Fortune 500 company. Their views of combining their business ethics and what is best for their communities is what makes this company a success. The executives that run this company and the products they develop and manufacture make for a winning team. Their mission statement says “We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders and the communities in which we live and work to prosper.” Procter & Gamble is in over 180 countries and is hoping have one billion new customers by 2015; going into countries that have a higher poverty level is one way they are planning to achieve this goal They are already going into the back country of China to sell their products to the poorest of poor customers. Their CEO Robert McDonald has big plans and aims high since becoming the CEO of Procter & Gamble and is well on his way to making all this plans move along effectively. In this final essay I will be digging deeper into Procter & Gamble and giving an Executive summary about the current state of Procter & Gamble, discussing technological opportunities, marketing opportunities, the recruitment presentation and future opportunities.…

    • 2299 Words
    • 10 Pages
    Good Essays
  • Better Essays

    Proctor & Gamble is a fortune 500 company. William Procter, a candlemaker, founded the company and James Gamble a soap maker, formed the company known as Procter & Gamble (P & G) in 1837. The two men emigrated from England and Ireland and settled early in Cincinnati. They might never have met had they not married sisters: Olivia and Elisabeth Norris. (Britannica Encyclopedia, 2007) The business decision was made by their father-in-law to make the two men business partners. The company prospered during the 19th century. In 1859 sales reached one million dollars. By this point, approximately eighty employees worked for Proctor & Gamble. During the Civil War the company won contracts to supply the Army with soap and candles. (www.pg.com) The products of the company were in such demand that it increased the profit of Proctor & Gamble.…

    • 3253 Words
    • 14 Pages
    Better Essays
  • Good Essays

    Proctor and Gamble is one of the America biggest markets of household products with at least 250 brands in six main groups. These are the categories laundry, and cleaning, paper goods, beauty care, feminine care, and health care. P&G also makes pet food and pure filters. So far P&G market its products to more than five billion consumers in 130 countries. The company has on the ground operations in over 70 countries around the word, and employees more than 106,000 employees. The financial condition of the company continues to be of high quality as an evidence of their ability to generate substantial cash from operations and ready access to capital market at competitive rates.…

    • 500 Words
    • 2 Pages
    Good Essays
  • Good Essays

    that they are doing something right. A company doesn't last as long as P&G if they are not producing quality products. This history also plays a major role in one of P&G's other strengths, their brand awareness. Although outside of the business world Proctor & Gamble may not be that familiar of a name, the products they produce, such as Pampers, Tide, and Crest are relatively well known across the nation. It is not question that when a consumer recognizes a brand it relates some sense of quality to that consumer. The third major strength from the list is P&G's diverse product line. Proctor & Gamble have a strong presence in several product segments in the consumer goods market,, such as fabric and home care, beauty care, baby & family care, healthcare, and snack & beverages. With so many different successful products in their arsenal, it is no wonder why Proctor…

    • 699 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Procter & Gamble— Scope

    • 5657 Words
    • 23 Pages

    s Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991 and she would be presenting the plan to senior management in March. COMPANY BACKGROUND Based on the philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world. The company marketed its brands in more than 140 countries and had net earnings of $1.6 billion in 1990. The Canadian subsidiary contributed $1.4 billion in sales and $100 million in net earnings in 1990. It is recognized as a leader in the Canadian…

    • 5657 Words
    • 23 Pages
    Powerful Essays
  • Powerful Essays

    Proctor & Gamble

    • 1977 Words
    • 8 Pages

    Founded in 1837, Procter & Gamble is the #1 U.S. makers of household products and a recognized leader in the development, manufacturing, and marketing of a broad range of products including Crest toothpaste, Tide laundry detergent, Ivory soap, Pampers diapers, and Dawn liquid detergent. Procter & Gamble has operations in over 70 countries and employs over 100,000 people worldwide and markets to nearly five billion customers in over 140 countries.…

    • 1977 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    P&G focuses on its core businesses and leading billion-dollar brands for growth. Nearly 80% of sales and growth this decade has come from 10 businesses, including baby care, blades and razors, fabric care, family care, feminine care, home care, oral care, prestige fragrances, retail and skin care. P&G has shifted the business portfolio to more beauty and personal care products. During this time, the percentage of sales in these higher-margin businesses has increased from 18% to 33%. In the past eight years, beauty, personal care, and health care products have accounted for 60% of sales and growth. At the end of FY 09, Proctor and Gamble had expected net sales growth of between 5-7% for 2010 with free cash flow equaling to 90% or more of net earnings. Now, it expects sales to be roughly flat over 2009. P&G also had just 32% of sales coming from developing markets, compared to almost 45% for its global competitors. Consequently, P&G should have a lot of room for global sales growth, as it catches up to its competitors global sales figures. Proctor and Gamble’s strategies to win include its extensive expenditures in consumer and product research, product innovation, brand-building, go-to-market capabilities and economies of scale advantages.…

    • 1967 Words
    • 8 Pages
    Good Essays
  • Good Essays

    The Procter & Gamble Company (P&G), incorporated on May 5, 1905, is focused on providing consumer…

    • 717 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Procter and Gamble

    • 5902 Words
    • 24 Pages

    Procter & Gamble SA (P&G) is a chemical company. It is one of the newest P&G subsidiaries. The company offers services in the areas of beauty and grooming, health and well-being, and household care. It markets different brands like Head & Shoulders, Pantene, Pampers, Always, Tampax, Oil of Olay, Vicks, Pringles, Old Spice and Hugo Boss. Procter & Gamble in South Africa principally into production of cleaning products and beauty care products. P&G uses its South African base to export to neighboring SADC countries. The company has offices in Johannesburg and Cape Town. P& G has its Headquarters in Ohio, US.…

    • 5902 Words
    • 24 Pages
    Better Essays
  • Better Essays

    P&G has a global leader position in the consumer goods industry with many well known premium products in its portfolio like:…

    • 1184 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Proctor And Gamble

    • 1265 Words
    • 6 Pages

    Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble, 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities as a corporate citizen. P&G’s innovation strategies include creating new products and improving current products that embody the firm’s purpose and mission as an organization. The innovation strategies help the organization to remain…

    • 1265 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    rocter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products. Prior to the sale of Pringles to the Kellogg Company, its product line included foods and beverages.[2] In 2014, P&G recorded $83.1 billion in sales. On 1 August 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company 's profits. A.G. Lafley, the company 's chairman, president and CEO said the future P&G would be "a much simpler, much less complex company of leading brands that 's easier to manage and operate." [3] P&G remains a highly selective employer as less than 1% of all applicants are hired annually.[4]…

    • 2967 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Procter & gamble (P&G) is a leading global consumer products company founded in 1837 with $76.7 billion in sales in 180 countries. P&G is famous for their brand names like Tide, Gillette, Pantene and many others. It competes in 26 distinct product-category markets such as hair care, cosmetics, paper towels, skin care, oral care, blades and razors, diapers and fabric care.…

    • 796 Words
    • 3 Pages
    Good Essays

Related Topics