Innovation Strategy Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble, 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities as a corporate citizen. P&G’s innovation strategies include creating new products and improving current products that embody the firm’s purpose and mission as an organization. The innovation strategies help the organization to remain …show more content…
Their commitment to the people, as depicted in their “The Everyday Effect” campaign (2013), states, “With innovative products from P&G in your life, seemingly ordinary acts can have an extraordinary impact” (para. 1). The statement clearly illustrates P&G’s focus on innovation is undoubtedly 100% consumer driven. Moreover, their financial success, as shown in their bottom line, is a simple side effect of meeting the needs of their target markets. It is through their commitments and purpose that P&G will remain at the forefront of innovation and success for many future generations to come.
Brown, B. & Anthony, S. (2011). How P&G Tripled its Innovation Success Rate. Harvard Business Review Magazine. Retrieved From: http://hbr.org/2011/06/how-pg-tripled-its-innovation-success-rate/ar/1
Proctor and Gamble, (2012) Heritage. Retrieved From: http://www.pg.com/en_US/company/heritage.shtml
Proctor and Gamble. (2013) Proctor Meets Gamble. Retrieved From: http://news.pg.com/blog/procter-meets-gamble
Proctor and Gamble. (2012) Sustainability Overview. Retrieved From: