Preview

Proctor And Gamble

Better Essays
Open Document
Open Document
1265 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Proctor And Gamble
Innovation Strategy

Innovation Strategy Proctor and Gamble (P&G) is an innovative organization that is a household name recognized by millions of families worldwide. The company is a purpose driven organization that creates products of quality and value to help improve the lives of its current consumers and future generations (Proctor & Gamble, 2013). The firm markets its products in numerous countries and its reputation is based on the company’s purpose and its social and ethical responsibilities as a corporate citizen. P&G’s innovation strategies include creating new products and improving current products that embody the firm’s purpose and mission as an organization. The innovation strategies help the organization to remain …show more content…
1).
Their commitment to the people, as depicted in their “The Everyday Effect” campaign (2013), states, “With innovative products from P&G in your life, seemingly ordinary acts can have an extraordinary impact” (para. 1). The statement clearly illustrates P&G’s focus on innovation is undoubtedly 100% consumer driven. Moreover, their financial success, as shown in their bottom line, is a simple side effect of meeting the needs of their target markets. It is through their commitments and purpose that P&G will remain at the forefront of innovation and success for many future generations to come.

References
Brown, B. & Anthony, S. (2011). How P&G Tripled its Innovation Success Rate. Harvard Business Review Magazine. Retrieved From: http://hbr.org/2011/06/how-pg-tripled-its-innovation-success-rate/ar/1
Proctor and Gamble, (2012) Heritage. Retrieved From: http://www.pg.com/en_US/company/heritage.shtml
Proctor and Gamble. (2013) Proctor Meets Gamble. Retrieved From: http://news.pg.com/blog/procter-meets-gamble
Proctor and Gamble. (2012) Sustainability Overview. Retrieved From:
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Phase 1 Individual Project
    • 900 Words
    • 4 Pages

    Phase 1 Individual Project

    I am going to be researching Proctor and Gamble. Their mission statement is to offer brand-named merchandise and services of excellent condition and profit that increase the lives of the world’s shoppers now and instead of peers to come from. Businesses will compensate P&G with regular sales, revenue and worth foundation, allowing our associates, our stockholders and the group of people in which we exist and labor to develop. Proctor and Gamble is its people and the values by which we live. Proctor and Gamble fascinate and hire the best individuals in the world. They put together their company from within, encouraging and satisfying individuals without concern to any change not related to routine. Proctor and Gamble act on the principle that the males and females of P&G will always be our utmost significant property. P&G are all frontrunners in our area of accountability, with a hidden obligation to deliver leadership results. Proctor and Gamble has a strong vision of where they are going and concentrate on their assets to attain leadership objective and policies. Proctor and Gamble accepts individual responsibility to meet their corporate needs, expand their systems in addition to assist others develop their success. Proctor and Gamble continuously tries to do the right thing, be truthful and sincere with each other. They uphold the values and principles of P&G in every single action and decision. Proctor and Gamble is determined to be the best at doing what matters most. They have faith in that doing what is right for the company with honesty will lead to shared success for both the Establishment and the individual.(www.p&g.com,2011)…

    • 900 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Power of Habit
    • 483 Words
    • 2 Pages

    The Power of Habit

    Many business companies stick to what they know, and try not to risk their business by not following a “habit.” Marketers of Proctor & Gamble were able to realize the patterns in consumer buying, and directed their product in the direction of the needs of the people.…

    • 483 Words
    • 2 Pages
    Good Essays
    Read More
  • Best Essays

    Unilever and Proctor & Gamble
    • 2453 Words
    • 10 Pages

    Unilever and Proctor & Gamble

    3) PG.com Home: sustainability, company, brands . 2011. PG.com Home: sustainability, company, brands . [ONLINE] Available at: http://www.pg.com/en_US/index.shtml. [Accessed 12 November 2011].…

    • 2453 Words
    • 10 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    Proctor & Gamble
    • 303 Words
    • 2 Pages

    Proctor & Gamble

    Social responsibility encompasses everything from charity to volunteering to creating an ethical culture. In particular, most corporations have benefactors who receive funds and attention from the company. For example, Proctor & Gamble has contributed to Cincinnati Children 's Hospital. Many corporations also organize charity races or fundraising drives for company-supported nonprofits. These efforts tie into a desire to give back.…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Information Technology Case 1 Questions Pg 75-77 Essay Example
    • 2087 Words
    • 9 Pages

    Information Technology Case 1 Questions Pg 75-77 Essay Example

    Question 1: What is Proctor & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?…

    • 2087 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Better Essays

    P&G Business Strategy Analysis
    • 4972 Words
    • 20 Pages

    P&G Business Strategy Analysis

    Three billion times a day, P&G brands touch the lives of people around the world. This happens because P&G provides branded products of superior quality and value to improve the lives of the world’s consumers. This results in leadership sales, profit and value creation, allowing employees, shareholders and the communities in which we operate to prosper.…

    • 4972 Words
    • 20 Pages
    Better Essays
    Read More
  • Satisfactory Essays

    Proctor and Gamble
    • 786 Words
    • 4 Pages

    Proctor and Gamble

    Strategy- the Company developed new products in Cincinnati and then relied on semiautonomous foreign subsidiaries to manufacture market and distribute those products in different nations. In many cases. Foreign subsidiaries had their own production facilities and tailored the packaging, brand name, and marketing message to suit local taste and preferences. (NB. This took away the stress of research and development in foreign countries, thus took away unnecessary costs).…

    • 786 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mission Statement Analysis - P&G
    • 651 Words
    • 3 Pages

    Mission Statement Analysis - P&G

    This statement is directed to the consumers of the world: from young children to adults, single to married couples. The purpose statement of Procter and Gamble is clear and powerfully communicates its intentions and motivates the team and organization to realize an attractive and inspiring common vision of the future. It defines the organizational purpose in terms of the organization’s values rather than bottom line measures. It seeks to create value for its customers, shareholders and communities. P&G takes care of the…

    • 651 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    P&G Advertising Strategy
    • 1238 Words
    • 5 Pages

    P&G Advertising Strategy

    P&G spent most of the 1990s establishing a global footprint. Now, according to Pritchard, it finally has the chance to live up to its purpose. The first step was getting senior management to define a purpose for each of the brands in the P&G stable: a blueprint on how the company could touch and improve…

    • 1238 Words
    • 5 Pages
    Good Essays
    Read More
  • Good Essays

    Procter and Gamble
    • 922 Words
    • 4 Pages

    Procter and Gamble

    The Procter & Gamble Company, incorporated in 1890, has continued to be one of the leading manufacturers in the consumer home goods industry. A large portion of their success is attributed to the sales of their light-duty liquid detergents (LDLs) in the Packaged Soap & Detergent Division (PS&D). Procter & Gamble’s three main LDLs, Ivory, Dawn, and Joy, maintain a 42% market share in the industry. As consultants, we will explore new growth opportunities to increase profits and consumer satisfaction through product improvements on an existing brand.…

    • 922 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Proctor and Gamble
    • 831 Words
    • 4 Pages

    Proctor and Gamble

    This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit.…

    • 831 Words
    • 4 Pages
    Good Essays
    Read More
  • Powerful Essays

    Proctor and Gamble Innovations
    • 1544 Words
    • 7 Pages

    Proctor and Gamble Innovations

    Can Proctor and Gamble survive and prosper by reinventing existing products in environment that requires new innovations? And will P&G be able to meet their target of 50% of the market share in each segment?…

    • 1544 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Good Essays

    Collaboration and Innovation at Procter & Gamble
    • 502 Words
    • 3 Pages

    Collaboration and Innovation at Procter & Gamble

    This article is about P&G. By the developing of the globalization, people in everywhere can see the products which are produced by P&G. So, P&G is the leader in this field. There are many brands are owned by their company, for example, Pampers, Tide, Bounty, Folgers, Pringles and so on. Most of them are very famous around the whole world. P&G not just produce beauty care but also other different field. Pringles is a brand that sells chips and it is owned by P&G. I did not know it before I read this article actually. It is a very famous example of expanding. P&G has a very good business strategy. There are five steps to come up a strategy, every stage is important. It is very hard to come up a successful strategy, so we can learn from P&G’s successful one. Their business strategy include maintain their original consumers, extend new products and create new brands in other fields. P&G very focus on innovation. They spend spends 3.4 percent of revenue on innovation. The weakness of my business is the innovation. If I want to be surviving in the fierce competition, I must have new products to attract more consumers. P&G Company has 8,000 scientists in their research and development team. Pringles is a good example to show them how to create a new brand.…

    • 502 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Procter and Gamble Case Study
    • 1120 Words
    • 5 Pages

    Procter and Gamble Case Study

    Procter and Gamble has capitalized on innovation and creativity to lead the consumer and household product industry. This paper will explore some strengths and weaknesses, as well as opportunities and threats that Procter and Gamble had utilized to sustain its success and competitiveness. This case study will also explore some characteristics of innovative organizations and why they have chosen to be innovative.…

    • 1120 Words
    • 5 Pages
    Better Essays
    Read More
  • Powerful Essays

    Chapter 4 Managing Marketing Information to Gain Customer Insights
    • 25880 Words
    • 103 Pages

    Chapter 4 Managing Marketing Information to Gain Customer Insights

    more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build…

    • 25880 Words
    • 103 Pages
    Powerful Essays
    Read More