procter and gamble
Collaboration and Innovation at Procter and Gamble
I. Introduction
Procter & Gamble is the largest manufacturer of consumer products in the world. P&G has a reputation for developing successful brands and maintaining their popularity with unique business innovations. Beauty Care, Household Care, and Health and Well-being are the three main units of business operations at P&G. Each of these business units are further subdivided into more specific units. P&G has three main focuses as a business in each division. First, it needs to maintain popularity of its existing brands. Second, it must extend its brands to related products by developing new products under those brands. Third, it must innovate and create new brands entirely from scratch. Much of P&G’s business is built around brand creation and management. To effectively run P&G’s business operations, it is critical that they facilitate collaboration between researchers, marketers, and managers. This is the reason that P&G has been actively implementing information systems that foster effective collaboration and innovation.
By approaching each challenge and opportunity since 1837, P&G will continue their success toward the future. P&G is a global company. It is manufacturing nearly 300 brands to five billion customers; it is competing in 160 Markets. They have continuously analyzed and adapted the way which does business. Prior to 1988, P&G was based regional to the structure. Today’s company is organized via organization structure, 2005 the reorganization that places focus on the global priorities that they have as a company.
II. Case Study Question
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products
I. Introduction
Procter & Gamble is the largest manufacturer of consumer products in the world. P&G has a reputation for developing successful brands and maintaining their popularity with unique business innovations. Beauty Care, Household Care, and Health and Well-being are the three main units of business operations at P&G. Each of these business units are further subdivided into more specific units. P&G has three main focuses as a business in each division. First, it needs to maintain popularity of its existing brands. Second, it must extend its brands to related products by developing new products under those brands. Third, it must innovate and create new brands entirely from scratch. Much of P&G’s business is built around brand creation and management. To effectively run P&G’s business operations, it is critical that they facilitate collaboration between researchers, marketers, and managers. This is the reason that P&G has been actively implementing information systems that foster effective collaboration and innovation.
By approaching each challenge and opportunity since 1837, P&G will continue their success toward the future. P&G is a global company. It is manufacturing nearly 300 brands to five billion customers; it is competing in 160 Markets. They have continuously analyzed and adapted the way which does business. Prior to 1988, P&G was based regional to the structure. Today’s company is organized via organization structure, 2005 the reorganization that places focus on the global priorities that they have as a company.
II. Case Study Question
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products