procter and gamble

Topics: Collaborative software, Procter & Gamble, Collaboration Pages: 5 (1436 words) Published: February 4, 2014
Collaboration and Innovation at Procter and Gamble

I. Introduction

Procter & Gamble is the largest manufacturer of consumer products in the world. P&G has a reputation for developing successful brands and maintaining their popularity with unique business innovations. Beauty Care, Household Care, and Health and Well-being are the three main units of business operations at P&G. Each of these business units are further subdivided into more specific units. P&G has three main focuses as a business in each division. First, it needs to maintain popularity of its existing brands. Second, it must extend its brands to related products by developing new products under those brands. Third, it must innovate and create new brands entirely from scratch. Much of P&G’s business is built around brand creation and management. To effectively run P&G’s business operations, it is critical that they facilitate collaboration between researchers, marketers, and managers. This is the reason that P&G has been actively implementing information systems that foster effective collaboration and innovation. By approaching each challenge and opportunity since 1837, P&G will continue their success toward the future. P&G is a global company. It is manufacturing nearly 300 brands to five billion customers; it is competing in 160 Markets. They have continuously analyzed and adapted the way which does business. Prior to 1988, P&G was based regional to the structure. Today’s company is organized via organization structure, 2005 the reorganization that places focus on the global priorities that they have as a company.

II. Case Study Question

1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?

Proctor and Gamble’s business strategy focuses on three main areas. This is to maintain the popular the popularity of its existing brands through advertising and marketing; the extension of its brand to related products by developing new products and the creation of new brands from scratch. To achieve these, the company aims to facilitate collaboration between researchers, marketers and managers. Most P&G business built around brand creation and management. It is critical that the company facilitate collaboration between researchers, marketers and managers and also inspire and invest on innovation to keep the market place. P&G is such big company and makes such a wide array of products achieving their business goal is a scary task.

2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. P&G researchers use collaborative tools to share data on various brands they have collected which allows marketers to access this data to create better targeted ad campaigns and likewise managers access data shared t be able to make informed decisions. P&G use a suite of Microsoft products such as MS Outlook, MS SharePoint and others that have unified communication and integrate services through voice and data transmissions and allow for instant messaging, email and electronic conferences, web conferencing with live meeting, and content management. Social networking and collaborative tools popularized by Web 2.0: Allows researchers and scientists from inside and outside the company to work together more easily and efficiently while reducing research and development costs.

3. Why were some collaborative technologies slow to catch on at P&G?

P&G is no different than most companies when it comes to introducing new systems to employees who are used to the comfort of familiar methods and tools. In short, most people resist change whenever they can. Email was the primary method of disseminating information among researchers and scientists. It was proving to be too slow and a very cumbersome way to reach those who needed the information most. Employees have...
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