collaboration and innovation at procter and gamble
Collaboration and Innovation at Procter & Gamble
Case Study
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Procter & Gamble’s business strategy deals with brand creation through innovation and successful management of existing brands.As innovation is the key concern of Procter & Gamble’s business strategy so all business processes must be aligned in a way such that they result in developing innovative products. And the most critical tool in attaining such alignments is collaboration. P&G being one of the top 10 largest companies in the world requires a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Collaboration gives way to quicker development process as there is the sharing of ideas on a big scale.Thus, it can be said that collaboration assists in providing greater efficiency, more communication and ultimately results in innovation which is the P&G’s business strategy.
2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each.
P&G has been active in implementing information systems that foster effective collaboration and innovation. P&G launched a number of its collaboration systems, led by a suite of Microsoft products. The services provided include unified communications (which integrates services for voice transmission, data transmission, instant messaging,e-mail, and electronic conferencing),Microsoft Live Communications Server functionality, Web conferencing with Live Meeting, and content management with SharePoint. Using SharePoint, the presentations are stored in a single location, but are still accessible to employees and colleagues in other parts of the company. Another collaborative tool,InnovationNet, contains over 5 million research related
Case Study
1. What is Procter & Gamble’s business strategy? What is the relationship of collaboration and innovation to that business strategy?
Procter & Gamble’s business strategy deals with brand creation through innovation and successful management of existing brands.As innovation is the key concern of Procter & Gamble’s business strategy so all business processes must be aligned in a way such that they result in developing innovative products. And the most critical tool in attaining such alignments is collaboration. P&G being one of the top 10 largest companies in the world requires a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Collaboration gives way to quicker development process as there is the sharing of ideas on a big scale.Thus, it can be said that collaboration assists in providing greater efficiency, more communication and ultimately results in innovation which is the P&G’s business strategy.
2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each.
P&G has been active in implementing information systems that foster effective collaboration and innovation. P&G launched a number of its collaboration systems, led by a suite of Microsoft products. The services provided include unified communications (which integrates services for voice transmission, data transmission, instant messaging,e-mail, and electronic conferencing),Microsoft Live Communications Server functionality, Web conferencing with Live Meeting, and content management with SharePoint. Using SharePoint, the presentations are stored in a single location, but are still accessible to employees and colleagues in other parts of the company. Another collaborative tool,InnovationNet, contains over 5 million research related