Pre-feasibility Study Beach Resort

Topics: Gwadar, Tourism, Seaside resort Pages: 7 (1848 words) Published: July 14, 2014
Pre-feasibility Study Beach Resort
BAL-PREF-11/June 2008
5
1 PURPOSE OF THE DOCUMENT
The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs in project identification for investment. The project pre-feasibility may form the basis of an important investment decision and in order to serve this objective, the document/study covers various aspects of project concept development, start-up, and production, finance and business management.

2 PROJECT PROFILE
The project is about starting the business of a Beach Resort at Gwadar beach, Balochistan. The proposed plan is to offer complete package of boarding/lodging and dinning for tourists/visitors, and conference hall for different corporate clients for holding meetings/seminars etc. at Gwadar beach.

2.1 Project Brief
A seaside resort is a resort located on the coast and where a beach is the primary focus for tourists, it may be called a beach resort. The study provides basic information regarding the investment opportunity for setting up a Beach Resort at any of the Balochistan’s major coastal areas such as Gaddani, Sonmiani, Ormara, Pasni and Gwadar. Such a business could also be established on beaches that fall in Sindh, after conducting initial market research/surveys and properly analyzing the demand. Currently the project is being designed/proposed for Gwadar being the most developed part of Balochistan’s coastal Zone. The project would serve as a place where tourists, visitors, vacationers and leisure travelers could stay overnight, dine, and enjoy the breathtaking view of the clear ocean. Initially the project is proposed to attract domestic tourists/visitors but after its maturity, international tourists could also become a major part of its customer base.

The main features of the project would include miles of unspoiled virgin beach, luxurious ocean view, beautiful separate huts, in-hut dining, dining hall, conference hall, and other basic entertainment facilities.

2.2 Opportunity Rationale
Balochistan has more than 750 Kilometers long coastline with clean and virgin beaches, tropical forests, exotic mountains, coral reefs and many breathtaking locations. Balochistan coastal zone has so far been neglected for tourism and travel development despite of tremendous potential in the sector. Very few areas are seen to have given a bit of attention by the Government as far as beach tourism and travel is concerned and that too due to traffic increase of visitors because of Gwadar. During the preliminary surveys, it was found that towns such as Gaddani, Ormara and Gwadar have been given attention by the government and private sector for investment. The completion of Makran Coastal Highway has provided the very basic infrastructure facility that connects the major towns such as Gaddani, Sonmiani, Ormara, Pasni and Gwadar. Similarly Gwadar Airport has provided the visitors the facility to reach the town in around 45 minutes from Karachi and in around 90 minutes from Quetta.

Pre-feasibility Study Beach Resort
BAL-PREF-11/June 2008
6
Visitors and vacationers from Karachi city have diverted to beaches of Balochistan due to increase of pollution and crowd on Karachi and adjacent beaches. Families are observed at Gaddani beach on weekends and the number so far has seen inclining. Gwadar on the other hand has seen to have a bit higher rate of development in terms of tourism and travel activities, mainly due to Government’s priority in developing Gwadar Port that has attracted the attention of both public and private sector in investment possibilities. Other than Gaddani and Gwadar, Ormara has been given attention by the Government due to its strategically important location in naval point of view. Other tourism and travel related developments on Balochistan Coastal Belt include the establishment of Hingol National Park, a few kilometers away from the beach at Hingol Valley, near Ormara.

Looking at a broader perspective, Balochistan...
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