Planning an Enterprise

Topics: Tour de Georgia, Activity, Management Pages: 5 (1195 words) Published: September 16, 2014

Level 2 workskills sample assignments and delivery ideas

Unit: 28
Planning an Enterprise Activity

Delivery ideas
Learners should be encouraged to gain an understanding of planning an enterprise activity in a highly applied way. Group working and discussion would be appropriate delivery methods, even where the learner’s own assessment evidence needs to be recorded separately.

An enterprise activity does not have to be large. The activity can either be producing a product, for example greeting cards or gift wrap, or providing a service, for example selling ice cream or car washing. During delivery of this unit, learners should be given as much practical experience as possible.

Begin a tutor-led discussion on what is required for an enterprise activity to be successful. Ideas could also be generated regarding different types of products and services and how they could be provided. It is important to emphasise that the activity must be possible within the learner’s current skill set. These ideas could be explored individually or through group activity.

Learners need the skills to be able to generate ideas in groups using methods such as mind-mapping. They can work in groups to identify a range of different types of products and services before choosing which idea to pursue further in this unit. A question and answer session could determine the viability or appropriateness of different enterprise ideas. The strengths and weaknesses of the planned enterprise activity could also be explored through the form of a ‘Dragons’ Den’ type of presentation to a group, with peers commenting on the ideas and whether or not they think customers are likely to buy the product or service.

Tutors could stimulate a group discussion about what is needed to plan a successful enterprise activity. This does not need to be as detailed as a business plan but materials produced for business start-ups could be a useful point of reference. A plan for this unit could cover a description of the product or service, how it will be provided, when and how it can be sold and what the likely demand might be.

A question and answer session could determine what should be included in the plan for the enterprise activity as well as the tasks that need to be carried out before it starts trading. Business people or entrepreneurs could be invited to address the group on the subject of planning an enterprise activity. Alternatively, learners could interview business people that they know and report back to the group what they found out about enterprise planning.

Learners can watch clips of TV adverts and/or review advertising from a range of newspapers and magazines to understand how to include promotion and selling in their enterprise plan. Information could also be gained from a range of other resources, including books, the internet and media articles. Personal skills in selling and promoting could be observed through TV programmes such as Dragons’ Den.

Learners could investigate the financial aspect of their chosen enterprise idea through active research on costs via the internet or interaction with possible suppliers. Setting prices could be a result of research (such as questionnaires or a small-scale focus discussion), exploring what prices customers are prepared to pay for a product or service and finding out from business people how to set realistic prices for a product or service.

In small groups learners can discuss long term goals and how these could be achieved. Individually, learners can decide on two long term goals they want to achieve. This can be developed into group discussions on the importance of reflecting on failures as well as successes.

Sample assignment

Learning outcomes

Assessment criteria

1 Know how to choose a viable enterprise activity
1.1 Describe key aspects of a viable product or
1.2 Describe why people might want to buy
their product or service
2 Be able...
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