CAST STUDY NO.2
PIRATES OF GLOBALIZATION Presented to Professor (Dr.) Joseph F. Aiyeku MB 616: International Business Management.
By Group No.2
1. What actions con companies and governments take to ensure that products cannot be easily pirates? Be specific.
Answer: For example of garments products of Tommy Hilfiger; there are three categories for man, woman and children wears
Products for man; Sport wear, Tailored, Underwear, Bags and eyewear
Products for woman; Sport wear, underwear, Bags, Eyewear
Products for Children wear; Apparel.
□ Tommy Hilfiger should ship materials to the country for manufacturing just enough for the amount of finish goods requirement and have the manufacturer s to send back the rest of unfinished material to the main branch in order to protect from pirating products
□ Tommy Hilfiger should pay well to the manufacturers employees in order not to have them stocked the rest of material or make copied of products by sending to another countries in black markets, then the products will have pirated worldwide.
2 .Do you think that the international business community is being too lax about the abuse of intellectual-property rights? Are international companies simply afraid to speak out for fear of jeopardizing access to attractive markets?
Answer: It depends on the products. If the products are marketed for automotive parts which will affect people’s life such as break, fluids, filters, batteries etc. When consumers are in accident because of a counterfeits products, the legitimate manufacturer needs to prove that the product is not their own and will be out of their responsibilities.
In contrast, if the products are clothes that sell on the street, people who buy those products they know what they are buying that it’s not real. Buying cheap t-shirts which is very easy to shrink in laundry machine. Customer they know what they are getting...
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