Pest Analysis: American Airlines
Analysis of the Airline Industry
Parameters of the Industry
American Airlines is a subsidiary of AMR Corporation and one of the leading airlines in the U.S. It has two subsidiaries, that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation, its size of fleet and miles covered in passenger transport. It has an extensive operation of both domestic and international flights in North America, Latin America, Europe, Asia and the Caribbean. It was formed through acquisitions by around 82 small airlines in 1930 and has extensively grown since then. It was only six years from when it was founded and it was already the number one domestic carrier. Three years later is opened up at the New York Stock Exchange. In 1950, it merged with Pan American World Airways, making it into a bigger airline than it was before. In 1959, it became the first airline to offer east coast- west coast travel. With all these major improvements, American Airlines created two membership programs. In 1981, a frequent flyer program called AAdvantage was created. Another membership program they created was called American Airlines Admirals Club. These programs started as an “airline invitation” flyer member program were celebrities and VIPs were members. It is a paid membership program. It was a reward program that helped customers to be able to earn miles and preferential services. In 2001, American Airlines planes were hijacked on September 11.
American Airlines is one of the world’s largest airlines. Its headquarters is in Fort Worth, Texas. It has two major affiliates American eagle and American connection. The largest hub is the Dallas International Airport. It is the one of the founding members of the one world airline alliance. It is one of the world’s three largest global alliances. It serves 260 destinations in 4 continents. The main focus city is LaGuardia Airport (New York). The four main hubs are Dallas,
Parameters of the Industry
American Airlines is a subsidiary of AMR Corporation and one of the leading airlines in the U.S. It has two subsidiaries, that is American Eagle and American Connection. It is the second largest airline in the world based on revenues used in its operation, its size of fleet and miles covered in passenger transport. It has an extensive operation of both domestic and international flights in North America, Latin America, Europe, Asia and the Caribbean. It was formed through acquisitions by around 82 small airlines in 1930 and has extensively grown since then. It was only six years from when it was founded and it was already the number one domestic carrier. Three years later is opened up at the New York Stock Exchange. In 1950, it merged with Pan American World Airways, making it into a bigger airline than it was before. In 1959, it became the first airline to offer east coast- west coast travel. With all these major improvements, American Airlines created two membership programs. In 1981, a frequent flyer program called AAdvantage was created. Another membership program they created was called American Airlines Admirals Club. These programs started as an “airline invitation” flyer member program were celebrities and VIPs were members. It is a paid membership program. It was a reward program that helped customers to be able to earn miles and preferential services. In 2001, American Airlines planes were hijacked on September 11.
American Airlines is one of the world’s largest airlines. Its headquarters is in Fort Worth, Texas. It has two major affiliates American eagle and American connection. The largest hub is the Dallas International Airport. It is the one of the founding members of the one world airline alliance. It is one of the world’s three largest global alliances. It serves 260 destinations in 4 continents. The main focus city is LaGuardia Airport (New York). The four main hubs are Dallas,