The following pest analysis has been created for three markets separately. Pest analysis stands for political, economic, socio-cultural and technological environment. Use of the pest analysis guides our company to work according to the changes taking place in these categories. Moreover good use of the analysis assist the company to avoid taking action that is condemned to failure from the outset, for reason beyond its control. The following is a pest analysis created for the market occupying Dubai and London.
There is vast cultural difference in regard to locals in these countries. Both the countries' population consists of various other nationalities. Dubai and London has tolerance of other religions and culture. Population density: London (12,450/sq mi (4,807/km2), Dubai 408.18/km2 (1,057/sq mi).
Legal and regulatory bodies:
Both the countries share strict aviation based regulation and laws. Regulatory body for London: CAA (civil aviation authority) Regulatory body for Dubai: DCAA (Dubai Civil aviation Authority) There is no such political conflict in this market, which makes business between these two countries quite versatile.
Market: Dubai and London
London: Gross Domestic Product (GDP) increased 0.8 per cent Dubai: finance official predicts the UAE economy will top US$272 billion (S$361 billion)- 2010 Foreign exchange market: Pound sterling- 12.9% (daily share). London's largest industry is finance. Tourism is one of London's prime industries. Dubai is also an international financial centre and has been ranked 37th.
Dubai's industry growth had given way for technological advancement. Use of technology has increased: London based companies in Dubai. London has various companies advising on the use of new technologies to other companies. Airlines based in Dubai use advanced technology to operate their businesses in London and Hong Kong.
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