Multiplier Effect Dubai
How has Dubai leveraged on the tourism aspect to develop the infrastructure of the country? Discuss the multiplier effect.
MARKETING PROGRAM INVESTMENT
Product: Dubai is a lively, cosmopolitan city with unbelievable modern facilities and tourist attractions available at every turn as key products. Be it it’s amazing architecture such as Burj Khalifa (the tallest building in the word), Burj Al Arab (most luxurious hotel in the world), Hydropolis (Underwater Hotel) or or man-made islands such as The World and The Palm Island or world-class amusement parks such as Wild Wadi Water Park, Ski Dubai, Wonderland Water & Theme Park, Global Village. Shopping in Dubai is a major attraction for tourists. The annual Dubai Shopping Festival held every year in Jan-Feb and Dubai Summer Surprises Jun- Aug) are other popular tourist attractions in Dubai attracting millions of visitors from all over the world. Designer shopping malls and world-famous gold souks innclude Dubai Gold Souk Ibn Battuta Mall Dubai, Mall of the Emirates, Burjuman Shopping Mall, The Dubai Mall (world's largest shopping mall), Dubai Spice Souk, Dubai Fish Souk or impressive. Historical and cultural sites like Al Fahidi Fort, Dubai Museum. Dubai has it all, making it one of the popular tourist destinations in the world. For adventure seekers, there is a wide range of water sports and desert adventures like Desert Safari in Dubai, Wadi Bashing in Dubai. For those who love peace, Dubai has world-class beaches like Jumeirah Beach, Palm Beach Dubai, and Jebel Ali Beach.
Communications:
Trade & Employee: Dubai has been involved in continuously developing and promoting its people with the support of various trades. This can be seen in one of its campaign The “Meet Dubai” advert which reflected the true image of Dubai. The ad was a window into the Dubai Life through its very own people, locals and nationals who share their success, joy, tradition and life in Dubai. Interestingly the adverts were
MARKETING PROGRAM INVESTMENT
Product: Dubai is a lively, cosmopolitan city with unbelievable modern facilities and tourist attractions available at every turn as key products. Be it it’s amazing architecture such as Burj Khalifa (the tallest building in the word), Burj Al Arab (most luxurious hotel in the world), Hydropolis (Underwater Hotel) or or man-made islands such as The World and The Palm Island or world-class amusement parks such as Wild Wadi Water Park, Ski Dubai, Wonderland Water & Theme Park, Global Village. Shopping in Dubai is a major attraction for tourists. The annual Dubai Shopping Festival held every year in Jan-Feb and Dubai Summer Surprises Jun- Aug) are other popular tourist attractions in Dubai attracting millions of visitors from all over the world. Designer shopping malls and world-famous gold souks innclude Dubai Gold Souk Ibn Battuta Mall Dubai, Mall of the Emirates, Burjuman Shopping Mall, The Dubai Mall (world's largest shopping mall), Dubai Spice Souk, Dubai Fish Souk or impressive. Historical and cultural sites like Al Fahidi Fort, Dubai Museum. Dubai has it all, making it one of the popular tourist destinations in the world. For adventure seekers, there is a wide range of water sports and desert adventures like Desert Safari in Dubai, Wadi Bashing in Dubai. For those who love peace, Dubai has world-class beaches like Jumeirah Beach, Palm Beach Dubai, and Jebel Ali Beach.
Communications:
Trade & Employee: Dubai has been involved in continuously developing and promoting its people with the support of various trades. This can be seen in one of its campaign The “Meet Dubai” advert which reflected the true image of Dubai. The ad was a window into the Dubai Life through its very own people, locals and nationals who share their success, joy, tradition and life in Dubai. Interestingly the adverts were