Oscar Mayer
CASE STUDY ANALYSIS
OSCAR MAYER
The demand started to shift towards consumption of white meat & more healthy food products, it happened not only because of their sudden desire of becoming health conscious but also because of the rising prices of the meat being offered.
The consumers need is food/breakfast, lunch & dinner.
Their want was meat, be it red or white but healthy & full of nutrition.
Their want was backed by their ability to purchase the meat in the market thereby increasing the demand.
The corporation thus faced the problem of investment in a manner which would get the corporation back on track & help it recapture its market share & sales.
McGraw was alarmed after he read the note written by McTiernan stating the challenges foreseeable for Oscar Mayer in the coming years. This was a business challenge unlike anything they had experienced before. This was because there was a decrease in sales of red meat (Oscar Mayer division) and a growth in the white meat market (Louis Rich category). However, responses from four of McGraw most trusted managers providing different but plausible solutions to the problem gave him the confidence that the challenge will eventually be overcome and his projected sales and profit figures will be achieved.
1. The Strategic Decision Making Process pursued by McGraw is as follows:
• Problem identification through the report given by McTiernan
• Situation analysis with inputs from four of his managers considering the cost, convenience, customer & competitive analysis.
• Analysis of each of the solutions keeping in mind the pros and cons of each and the prevailing market trends
• Choosing a mix of solutions
• Preparing an estimate of the future earnings from both the brands by applying the solution
2. If McGraw chooses a strategic decision that favors only one department there would be negative impact on the other departments. These are as follows:
OSCAR MAYER
The demand started to shift towards consumption of white meat & more healthy food products, it happened not only because of their sudden desire of becoming health conscious but also because of the rising prices of the meat being offered.
The consumers need is food/breakfast, lunch & dinner.
Their want was meat, be it red or white but healthy & full of nutrition.
Their want was backed by their ability to purchase the meat in the market thereby increasing the demand.
The corporation thus faced the problem of investment in a manner which would get the corporation back on track & help it recapture its market share & sales.
McGraw was alarmed after he read the note written by McTiernan stating the challenges foreseeable for Oscar Mayer in the coming years. This was a business challenge unlike anything they had experienced before. This was because there was a decrease in sales of red meat (Oscar Mayer division) and a growth in the white meat market (Louis Rich category). However, responses from four of McGraw most trusted managers providing different but plausible solutions to the problem gave him the confidence that the challenge will eventually be overcome and his projected sales and profit figures will be achieved.
1. The Strategic Decision Making Process pursued by McGraw is as follows:
• Problem identification through the report given by McTiernan
• Situation analysis with inputs from four of his managers considering the cost, convenience, customer & competitive analysis.
• Analysis of each of the solutions keeping in mind the pros and cons of each and the prevailing market trends
• Choosing a mix of solutions
• Preparing an estimate of the future earnings from both the brands by applying the solution
2. If McGraw chooses a strategic decision that favors only one department there would be negative impact on the other departments. These are as follows: