Organizational Impact

Topics: General Motors, Fast food, Manufacturing Pages: 3 (825 words) Published: April 20, 2014
Organizational Impact Paper

Both manufacturing and the service industry drive today’s economy, not only domestically but globally. Innovation, design, and creativity are essential to each organizational type. A company must find its niche and create a name for itself that differentiates itself from all others within its branding. By having the creativity to take another company to the next level all three aspects must be balanced.

The restaurant industry is very complex and offers a great variety to customers. Innovation, design, and creativity can be seen in each company. Restaurants include everything from fast food settings to fine dining, inexpensive to expensive pricing, American food to Asian cuisine. The restaurant industry strictly caters to the needs and wants of the public. Fast food has become a necessity with the growing fast pace of life. Companies such as McDonalds, Five Guys, Taco Bell, and Subway have not only created different menus in relation to daily meals but also have created a healthier choice menu. Offering different varieties is a form of innovation. Innovating new concepts and ideas will create a name and buzz that will be beneficial to the company. For example, when Wendy’s created the first value menu in 1989, items were 99 cents ("Wendy's ", 2013). This was innovative and created an option for those on a tight budget. With the popularity of the value menu other chains followed suit including, Taco Bell, McDonalds, and Burger King. Designing of a menu, concept, building, even a drive through is important to the restaurant industry. Design goes down to specific details and even reasons why colors are chosen. For example, researchers have discovered the color red makes people hungry (Buswell, 2013). It is very common to drive past several chains and notice they all share some sort of red color in the logo or building structure. Designing a menu that caters to a crowd with dietary restrictions is growing ever more popular. By...
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