ASSIGNMENT 2 – GROUP-BASED ASSIGNMENT
JANUARY 2011 SEMESTER
SONG ZHENYING JESLYN, PI NO. Y1073186
LIEW TAT ONN DEREK, PI NO M1115287.
YEOW KIAN CHING PRINCE, PI NO. N1115682
Attitude represents our own evaluation on how we feel about something that can be positive or negative. The main components of attitude are affect, behaviour and cognition. These three components are interlinked together as when a person has an opinion in something (cognition), it influence his emotional thinking (affect) and hence, led to behavioral consequences.
Cognition is when a person considers something in order to judge its value, quality, importance, extent, or condition of the character which in turn, forms his belief about it. Peter trusted that he has the ability to develop and achieve more in his career and feel that if he continue to remain in GG, he might not get himself a chance to go on to a higher corporate position. “Peter specifically wanted to gain experience in merchandising, logistics and supply chain management, an area in which he believed he could make a significant contribution.” “He also believed that his current job would always be limited to operations only and that such a reality did not align well with his career objective.”
Affect relates to the emotional response towards a person, group, organisation or situation. In this case study, one example is that Peter showed passion in his job and possessed good working attitude that influenced his staffs. This led to desired outcomes, increasing productivity and reducing absenteeism in his staffs. “Productivity was high and absenteeism was low.” and his staff “would voluntarily stay behind after their work shift was over to help their colleagues without claiming over-time pay.” The end results led to staffs being “happy and satisfied and they, in turn, served their customers with pride and