Online gaming has become a culture in its own, there is an entire industry for online gaming that incorporates itself in the console gaming, gambling and the pc gaming. Almost every game you buy in shopping centres will have an online gaming option whether it is a console game or a pc game. Online entertainment has become a form of human communication and is taking the internet industry by storm. World of war craft has hit the online gaming demographic with huge success and therefore is the best example of this ever growing industry.
For my half of the website audit I investigated the online gaming craze as a whole industry and did not limit myself to a specific company or topic, I looked at children’s online gaming sites, manufacturer sites for the online the gaming option on consol game units, aggregate sites for free online games and a manufacturer site for the largest online game, world of war craft.
The 7Cs of Customer interface
In investigating the context of these websites navigation, ecommerce and promotion seemed to be the priority and general purpose of both aggregate and manufacturer websites. The manufacturer websites like, http://www.blizzard.com/ and http://www.xboxworld.com.au/games/xbox-360/show/b where very product based in the aesthetical side of the website, all of the images and themes for these website appealed to the larger demographic that uses this kind of entertainment. The aggregate sites are basically used as portals for the online games and are centred around ease of navigation and feedback on the services available.
Apart from the popup advertising there was not much video or animation involved in any of the homepages for these websites. The home page seemed to be the centre unit for navigation and was essentially made up of still imaging and text. The only website that offered any kind of detailed background on the company was the wiggles website which had an about us option in the