Nike
Reebok
Reebok International Limited was created in 1895 in England by Joseph William Foster (). During the beginning staages of Reebok, J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas, they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000 to Rs 4000 segment compared to twwo years ago when mmost of the sales would come froom the Rs 1000s to Rs 2000 segment. A major aspect to Reebok´s success is it´s ubiquitous retail chain. Reebok is retailing from almost 750 exclusive stores and 2000 multi brand outlets. Reebok´s biggest invvestment has been in the field of marketing infrastructure, creating an international and uniform retail ambience in all their stores.
Reebok is becoming a stronger brand daily. Investment in building a strong brand is a means of securing Reebok sales and business forthe future. As products become more popular and consumer choices increase,branding will provide the differentiation to break through the clutter. Fitness will be the key driver in lifestyles, and Reebok is undoubtedly the fitness enabler in the country. To reinforce Reebok´s position as a premium sports and lifestyle brand, Reebok intend to significantly improve and increase their product offering at high and mid price points to drive growth in average selling prices. Although this approach may slow Reebok´s top line development in the short term, they believe it enables them to build a platforrm for future sales and profitability growth. As a result of their new pricing strategy, there will be certain level of competition betwen the Adidas and Reebok brands, particuraly at mid level price points. To
Reebok International Limited was created in 1895 in England by Joseph William Foster (). During the beginning staages of Reebok, J.W. Foster devveloped the novelty ¨spiked running shoe¨ while he was producing the item. He then changed the company´s name from J.W. Foster and Sons to Reebok. Although Reebok has been in the shadows of major competitors Nike and Adidas, they still manage to be a successfful sports wear market. Reebok underrstands customers neeeds and continue to enhance as an international brand. While sportswear is becoming increasingly popular the bulk of sales ccome from the Rss 2000 to Rs 4000 segment compared to twwo years ago when mmost of the sales would come froom the Rs 1000s to Rs 2000 segment. A major aspect to Reebok´s success is it´s ubiquitous retail chain. Reebok is retailing from almost 750 exclusive stores and 2000 multi brand outlets. Reebok´s biggest invvestment has been in the field of marketing infrastructure, creating an international and uniform retail ambience in all their stores.
Reebok is becoming a stronger brand daily. Investment in building a strong brand is a means of securing Reebok sales and business forthe future. As products become more popular and consumer choices increase,branding will provide the differentiation to break through the clutter. Fitness will be the key driver in lifestyles, and Reebok is undoubtedly the fitness enabler in the country. To reinforce Reebok´s position as a premium sports and lifestyle brand, Reebok intend to significantly improve and increase their product offering at high and mid price points to drive growth in average selling prices. Although this approach may slow Reebok´s top line development in the short term, they believe it enables them to build a platforrm for future sales and profitability growth. As a result of their new pricing strategy, there will be certain level of competition betwen the Adidas and Reebok brands, particuraly at mid level price points. To
References: Financial Review. (2005-2012). Nike: Product development from concept to customer. CaseStudies, With BUSINESS NEWS. Australian Business Case Studies Pty Ltd. Retrieved May 23, 2014 from http://www.afrbiz.com.au/case-studies/nike-developing-nike -free.html Nike, Inc. (2014). History & Hertiage. Retrieved May 22, 2014 from http://nikeinc.com/pages/history-hertiage Nike, Inc. (2014). How We Work. Retrieved May 25, 2014 from http://nikeinc.com/pages/how-we-work Word Press. (2007). Marketing Strategy of Nike: Sales & Marketing Slides. Retrieved May 24, 2014 from http://sales-management-slides.com/marketing-strategy-of-nike