New Belgium Brewing Company
Colorado Technical University
Case Analysis #3
Business Ethics
Robert Baretich
August 24, 2007
Many of the case analysis in this book contain companies who have been under scrutiny for its ethical behaviors. There are some that provide great examples of how an ethical business should run. Through excellent use of social responsibility, employee compensation, and a good product, the New Belgium Brewing Company stands out as an excellent example. The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife, Kim Jordan. The idea started from a trip to Belgium, a country that is known for its remarkable beer and its centuries old traditions of making it as well. The trip culminated by the making of the first batch of Fat Tire beer in the couple's basement. The name was chosen in honor of the bicycle trip Jeff had made to Belgium. Within years the homebrew was gaining a devoted customer base and enabled them to move out of the basement into a facility that promotes production on a larger scale. The couple outlined their idea for the new company on a hiking trip to the Rockies. These core values that were penned on that trip are still the core values that the multi-million dollar brewery sticks to this day. Some of the major environmental issues the company …show more content…
Many people believe that a company that produces alcohol cannot be socially responsible. However New Belgium has taken many angles to this argument. The brewery is very aware that alcohol, when used in moderation, is an enjoyable part of life and culture. In an effort to promote beer culture the company has designed its own glassware. The special glass has been designed to retain foam, show off color, and enhance the visual presentation. New Belgium has also shown support for the culinary arts by hosting dinners that complement each of the beers, much the way wine is
Case Analysis #3
Business Ethics
Robert Baretich
August 24, 2007
Many of the case analysis in this book contain companies who have been under scrutiny for its ethical behaviors. There are some that provide great examples of how an ethical business should run. Through excellent use of social responsibility, employee compensation, and a good product, the New Belgium Brewing Company stands out as an excellent example. The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife, Kim Jordan. The idea started from a trip to Belgium, a country that is known for its remarkable beer and its centuries old traditions of making it as well. The trip culminated by the making of the first batch of Fat Tire beer in the couple's basement. The name was chosen in honor of the bicycle trip Jeff had made to Belgium. Within years the homebrew was gaining a devoted customer base and enabled them to move out of the basement into a facility that promotes production on a larger scale. The couple outlined their idea for the new company on a hiking trip to the Rockies. These core values that were penned on that trip are still the core values that the multi-million dollar brewery sticks to this day. Some of the major environmental issues the company …show more content…
Many people believe that a company that produces alcohol cannot be socially responsible. However New Belgium has taken many angles to this argument. The brewery is very aware that alcohol, when used in moderation, is an enjoyable part of life and culture. In an effort to promote beer culture the company has designed its own glassware. The special glass has been designed to retain foam, show off color, and enhance the visual presentation. New Belgium has also shown support for the culinary arts by hosting dinners that complement each of the beers, much the way wine is