Nestle Case Study

Topics: Breastfeeding, Breast milk, Social responsibility Pages: 3 (732 words) Published: July 29, 2012
Pancho Elaine Jaine C.

1. What are the responsibilities of companies in this or similar situations?

* Nestlé should find a way to become involved with the Baby-Friendly Hospital Initiative, like sending in donations or even working with the organization to help. * Nestlé should remain a member of Infant Food Manufactures (IFM). * Nestlé should keep its internal Nestlé instructions to Nestlé employees updated and up to standards to avoid any more problems. * Nestlé should continue their efforts on social responsibility by sponsoring events at international medical and nutrition conferences, and events like celebrating the Canadian Year of the Family, and funding research on infant feeding. * Nestlé should be careful with their pricing strategy and make sure they are selling their products in third world countries for reasonable and affordable prices for the people, and they should maybe consider selling the products for even less in these places. * Nestlé also needs to learn from its mistakes and not be so neglectful and they should respond to issues in a reasonable amount of time, because when they don’t they look irresponsible and careless. * Nestlé needs to do what ever it can to reposition itself as a force of good.

2. What could Nestle have done to have avoided the accusations of “killing third world babies” ans still markets its product?

One thing that Nestlé could have done to have avoided the accusations of "killing Third World babies" and still market their product is to develop a (global) marketing campaign designed specific to the country, supporting breastfeeding and its benefits. Educate or fund the education of communities about breastfeeding. Market bottle feeding and formula as options to mom’s if they are sick, malnourished, or if the baby isn’t gaining adequate weight. Offer testing for HIV and other contagious diseases that can be passed from a mom to her baby via breastfeeding.

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