Course –PGDM (Marketing)
SECTION – C
Roll No. -10DM149
Answers for the Nestle Case Study
1.) Companies like Nestle who deliver products like baby food supplements have an inherent ethical responsibility towards the society. Since their products have a lot of potential for creating health hazards these companies have to make sure that they promote their product through the right distribution channels. They should ensure that all of their products should carry a hologram and WHO certification to avoid spurious products. It becomes imperative for the company to try and spread more awareness amongst its target consumers so that they can use the product in an optimum way. The companies will have to also get cooperation from health care professionals to remove any kinds of ambiguity from the customers' minds. 2.) Steps Nestle could have taken to avoid the accusations of “The death of Third World babies” are as following:- * Nestle could have subsidized the prices of the infant food supplements in third world countries. * They could have also included a proper dietary chart along with the ideal weights of babies of specific age groups. * They should have taken a prior certification or approval from bodies like WHO in order to avoid future controversies during promotional activities. * They could have specified a period during which their products have to be consumed. * They could have included a scoop and mention the particular amount required for preparing the food supplement. * They should have included a chart of common symptoms for malnutrition in babies in maternity wards 3.) In the future, going by Nestle’s experience Nestle or other companies can follow the following steps- * They should go for prior certification or approval from WHO and promote their products as infant nutritional supplements rather than as a complementary products. * Rather than opting for push strategy, they should go for pull strategy. *...
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