The author of the text “Art for Heart’s Sake”-Ruben Lucius Goldberg-was an engineer, inventor, cartoonist and sculpture. His cartoons were very popular and highly appreciated by the public. His best comics were exhibited at the Purdue University, and he was even awarded a Pulitzer Prize in 1948 for his political cartooning. Furthermore, an award of the National Cartoon Society was named in his honour. The text presents narration intercepted with dialogue in order to render some diversity and to make the story seem taken from the everyday life. The story is told from the point of view of the author. From the point of view of presentation the text is a 3rd person narration with dialogues of the characters .As far as the general style is concerned, the author used a great amount of colloquial words, like:nope, bosh, jerkwater, rot, poppycock, kinda, gobetc. All these terms were to emphasize the analogy between the old man and a rebellious teenager. The reader can identify the author’s professional approach towards the subject,manifested using terms related to painting:crayons,water-colors, tubes of oils, canvas, . The terms were carefully selected in order to avoid difficulties in understanding the text. The characterization of heroes is indirect. Koppel, doctor Caswell, Swain and Ellsworth were described mostly through their behaviour, speech and dialogues.
The controlling idea of the story conveyed by Goldberg sounds like this – you can buy the gallery, but you cannot buy the art itself. Value of art will vanish if everyone shows their god-awful smudges as an eternal work of art. The prevailing mood of the text is humorous. The author underlines the old man behaves like a child (he replied Nope on the male nurse suggestion many times. He colored the open spaces blue like a child playing with a picture book. He proudly displayed the variegated smears of paint on his heavy silk dressing gown. He requested someone to read his envelope because his eyes were tired...
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