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Moore Medical Corporation
Analysis to IT investments
IT for Business Managers
• Moore Medical Corporation founded in 1947 is a distributor of medical supplies. The company had built its business model taking care of specific groups of practitioners such as podiatrists and emergency medical service personnel. • Moore provides more than 8500 products and the company had divided its customers into six groups. Moore has a strong tradition of accurately maintaining customer orders. • Moore’s current IT infrastructure and spending was above the industry average implementing most of the latest technologies like ERP, telemarketing and e-commerce.
Case Issues and Results
Issue – 1: Linda Autore, the CEO of Moore Medical, Inc was unsure if she needed to spend any of the company’s funds on CRM software. Solution and Analysis: It is definitely true that CRM provides an integrated record of all customer contacts through all channels, assembling an optimal schedule of appointments for sales people which would lead to a better consistency of Moore’s interaction with its customers; however from the analysis of the case I see that Moore has currently a tradition of accurately and quickly filling customer orders which had no problems. From the technology perspective it is definitely great to get a company like Moore to be updated with CRM but however looking at the current problem that Moore faces I believe it’s not worth wasting an investment in CRM.
Issue – 2: Moore has spent $7 million in implementing the ERP; however Moore’s ERP implementation was not very satisfying since it was not fully utilizing the information retained in the system and was also inferior to what had been in place previously. Solution and Analysis: ERP is an excellent database system provided it has been implemented with respect to the company’s requirements. From the case I see that Moore’s ERP was unsuccessful...
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