Preview

Mkt/421 Marketing Plan Phase 1

Better Essays
Open Document
Open Document
1746 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mkt/421 Marketing Plan Phase 1
Marketing Plan Phase I
MKT/421 Marketing
April 3, 2013
F.G. Pringle

Marketing Plan Phase I
What new product or service should Wal-Mart Stores, Inc. consider adding to their already expansive offering? This article will discuss the proposition of adding express clinics to Wal-Mart stores. This article will include an overview of the Wal-Mart’s the organization, a description of the new the service, express clinics, and an explanation of the importance of marketing to Wal-Mart’s success. This article will also include a SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the proposed express clinics, and conclude with a marketing research approach to use to develop the marketing strategy and tactics for the new express clinics.
What type of organization is Wal-Mart and what makes it such a successful company? Wal-Mart is a public retail company founded in 1962 by founder Sam Walton. Wal-Mart was incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972 (Wal-Mart Stores, n.d.). It is headquartered in Bentonville, Arkansas and is an international company. Wal-Mart is the largest grocery retailer in the United States. In 2009, Wal-Mart reported 51% of its $258 billion sales in the U.S. from the grocery business (Wal-Mart Stores, n.d.).
What types of services does Wal-Mart currently offer customers? Wal-Mart continues to expand not only its product offering, but also its services. Currently Wal-Mart offers photo services, pharmacy services, financial services, wireless service, tax prep services, and auto express service, which includes tires, brakes, etc. Why would the addition of express clinics to Wal-Mart stores be a good option? Express clinics are designed to treat patients’ injuries and illnesses that require immediate care, but are not serious enough to warrant a trip to the emergency room. The Urgent Care Association of America established criteria for urgent care centers in April 2009 -



References: Treflis Team. (2012). http://www.rand.org/news/press/2012/08/15.html. Retrieved from http://www.rand.org/news/press/2012/08/15.html Urgent Care Association of America. (2011, September). Retrieved from http://www.ucaoa.org/home_abouturgentcare.php Wal-Mart Stores. (n.d.). Retrieved from http://www.Wal-Martstores.com/sites/annual-report/2012/history.aspx http://www.marketingpower.com/ResourceLibrary/Pages/Best%20Practices/A_Five-Step_Approach_to_Creating_a_Marketing_Strategy.aspx Young, J. (2013). Walmart Clinics, Health Insurance Sales Plans Show Retailer 's Rising Interest In Health Care Business . Retrieved from http://www.huffingtonpost.com/2013/01/17/walmart-clinics-health-insurance_n_2498339.html

You May Also Find These Documents Helpful

  • Good Essays

    Wal-Mart was created by Sam Walton in 1962 in Rogers, Arkansas. It started as a small discount store that offers lower prices so people could save money and live better. Sam Walton believed that it was the organization’s responsibility to provide the customer with what they wanted, which is friendly service, lower prices, and quality merchandise. (“History Timeline”, 2009). What started as a small discount store has turned into a retail giant. Wal-Mart currently employs 2.2 million associates around the world. Wal-Mart operates more than 10,700 stores in 27 countries around the world under 69 different banners. (Wal-Mart Annual Report, 2012) It reached annual sales of $466 billion in 2013. The following figure from yahoo finance shows Wal-Mart’s competitor comparison. Wal-Mart is in the discount variety store industry. Its direct competitors are: Carrefour, Costco, and Target. Wal-Mart with the revenue of $469.16 billion dollars is leading the industry. Europe’s Carrefour has the revenue of around $105 billion. Costco has the revenue of…

    • 3529 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Communication is a must between people (i.e., employees, management, customers, consumers), and companies (i.e., suppliers, vendors, competitors) for a relationship to be established. Wal-Mart has incorporated the importance of listening to customers as a means of identifying the needs and wants of their customers and their employees whether they are internal to the company or external consumers. Wal-Mart knows what their customers want. Competitors are playing catch-up to Wal-Mart's concepts, techniques, and ideas. Wal-Mart opened the first two supercenters in 1988. These two stores were located in Washington, Missouri and Wagner, Ohio. By January 2005, 1,672 supercenters were built and became operational throughout the United States (Lindner, 2005). Over the years, the newer stores were built larger and expanded to handle a wider range of products.…

    • 2308 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Six Paths Analysis

    • 457 Words
    • 2 Pages

    The buyer utility is obvious, peddling the most popular and essential items from a dozen different stores into one location. Rather than spend an entire day shopping, a common customer can go directly to Wal-Mart and purchase if not all the items on their shopping list.…

    • 457 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Wal-Mart was founded in 1962 by Sam Walton in Roger, Arkansas. Wal-Mart has 4,100 stores and clubs in the U.S. and a total of 7,300 unit’s world wide. It employed about 2 million associate’s world wide and approximately 1.4 million in the United States. Wal-Marts average annual total revenue rate was slightly more than 10% for the three years from the fiscal year ending 2006 to the fiscal year ending 2008. They also had a stock split of 100 %; they saw this split 11 times during the periods of 1971 through 1999. They have received numerous awards and were ranked 5th in Fortune magazine’s “Global Most Admired All-Stars” as the third most admired company in America (Wal-Mart, 2008).…

    • 1143 Words
    • 5 Pages
    Better Essays
  • Better Essays

    Wal-Mart is the largest American corporation that runs discount department stores. It was found in 1962, Arkansas, USA by Sam Walton. It was incorporated on October 31st, 1969. Furthermore, Wal-Mart is the largest private employer in the world.…

    • 1856 Words
    • 8 Pages
    Better Essays
  • Powerful Essays

    CSR of walmart

    • 1054 Words
    • 4 Pages

    Walmart founded by Sam Walton in 1962 is a multinational retail corporation, with the opening of the first Walmart discount store in Rogers, Arkansas (US). As the nation’s largest retailer and second largest corporation, Walmart has the significant influences on the retail world. It offers to its customers a one-stop shopping experience because it has a full offering of groceries and general merchandise in a single store. Now Walmart consists of over 110,000 stores and 2.2 million sales associates in 27 countries. Also, Walmart promises her customers: “Saving people money so they can live better.” It provides low prices to her customers and high return on investment to its stockholders.…

    • 1054 Words
    • 4 Pages
    Powerful Essays
  • Powerful Essays

    Walmart

    • 3027 Words
    • 13 Pages

    Wal-Mart offers a variety of services. Some of them include retail goods, wireless, pharmacy, photo lab and financial.…

    • 3027 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    school wark

    • 740 Words
    • 3 Pages

    1 – Being the pioneer and leader's EDLP (every day low price). It has been proven that low…

    • 740 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Financial Strategies

    • 1683 Words
    • 5 Pages

    Wal-Mart Stores Inc. also known as Wal-Mart is a multinational retailer corporation based in America. The corporation runs massive stores discount departments and warehouse stores chain. The corporation is listed to be the third largest public corporation in the world by Fortune magazine. With over two million employees around the world it makes the corporation to be the biggest private employer. Sam Walton was the founder of Wal-Mart in 1962 and the corporation has remain a family tradition business which the Walton family own 48% stake in Wal-Mart and they have traded publicly on the New York stock exchange. Due to corporation to be the biggest grocery retailer in America with $258 billion dollar sales in 2009, it is one of the world most valuable companies.…

    • 1683 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Wal-Mart is American’s largest discount retailer in the world that began as a small chain of stores in Bentonville, Arkansas. This store chain was founded by Samuel Walton in 1962 and incorporated on October 31, 1969. On March 31, 2016, Wal-Mart has 11,527 stores and clubs in 27 countries, under a total of 72 banners.(Wikipedia, 2016) According to the Fortune Global 500 list in 2014, Wal-Mart is the world's largest company by revenue, as well as the biggest private employer in the world with 2.2 million employees.(Snyder, 2015)…

    • 1594 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Wal-Mart Supply Chain

    • 4589 Words
    • 19 Pages

    Wal-Mart is best known for its discount stores, grocery stores and warehouse stores. It offers products such as apparel, small appliances, housewares, electronics, hardware and a variety of drinks and food. Wal-Mart stores are located in low-rent, suburban areas, close to major highways. Its distribution centers are usually located within a day’s driving distance from its stores in order to better serve its stores. According to Wal-Mart annual report, the number of stores has increased from 7262 units in 2008 to 10,130 units in 2012. Its net sales have increased from $373,821 million in 2008 to $443,854 million in 2012.…

    • 4589 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Wal-Mart Stores Inc. or Walmart is a multinational retail organization that has numerous chains of large discount warehouse and general stores. The company was formed in 1962 by Sam Walton as a family-owned business. It was incorporated in 1969 and traded on the Stock Exchange of New York publicly in 1972. Since then this organization has grown strength to strength winning various accolades. In 1988, it was ranked as the most profitable retail business in America outselling competitors such as K-Mart and Sears in the retail business (Fishman, 2006).…

    • 3464 Words
    • 14 Pages
    Powerful Essays
  • Good Essays

    Paper on Walmart

    • 336 Words
    • 1 Page

    Walmart is a branded American multinational retail corporation that operates chains of large discount departmental stores and warehouse stores. Their main strategy with operational management is to help people around the world to save money and live better. The company was founded in 1962 by Sam Walton and is incorporated on October 31st, 1969. It is headquartered in Bentonville, Arkansas. Walmart has over 11,000 stores under 71 banners in 27 countries and e-commerce websites in 10 countries. The sales of Walmart till 2014 are approximately $473 billion and have 2.2 million employees worldwide.…

    • 336 Words
    • 1 Page
    Good Essays
  • Better Essays

    Walmart is a multinational retail store corporation in the United States that operates chains of discounted department and warehousing stores across the country. Based on Fortune Global 500 data, Walmart is the third largest corporation and employs more than 2.2 million associates and is the largest retailing company in the world. The company was founded in 1962 by Sam Walton and became incorporated and made its debut in late 1969. Walmart was first publicly traded on the New York Stock Exchange in 1972. The company is headquartered in Bentonville, Arkansas. To this day, the organization possesses the distinction of being America 's largest retail store.…

    • 2640 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Described in Wal-Mart’s annual report for 2009 are many aspects of the company that creates more opportunities for the consumers which in turn makes more money for the company. The company has units all around the world with a total of 3,656 units here in the United States not including Sam’s Club. The company within this year has been running a program that offers…

    • 545 Words
    • 3 Pages
    Satisfactory Essays