school wark

Topics: South Korea, Shinsegae, Wal-Mart Pages: 3 (740 words) Published: May 27, 2014
BU 502: Applied Business Research and Communication Skills Steven Samir Marzina Instructor: Peggy Bilbruck
Week #1: analysis of Walmart case study
Introduction:
Wal-Mart is the world’s largest retailer, operating in 15 countries with 6500 stores, and generating $62.7 billion in 2006 (Wal-Mart, 2006). Its stock price has skyrocketed over 180,000 percent by 2007 since its IPO in 1972. Wal-Mart has been forced to initiate international expansion in the early 1990s due to changes in the US market condition. Market saturation was becoming a problem in the US market. Over 200 new Wal-Mart stores being opened each year, When first heard that Wal-Mart opened its doors in South Korea in 1998, it was sensational with mixed welcome by competitors and consumers

What is Wall mart successful strategy?
This has been done by Wal-Mart successfully through different motivational techniques: The Wal-Mart
1 – Being the pioneer and leader's EDLP (every day low price). It has been proven that low price products can make a lot of profits.
2-Rating socially responsible by providing thousands of jobs, low prices and high-value services to all its customers loyal by making employees feel they are part of the Organization. Wal-Mart knows the importance of their employees.

What Went Wrong?
Moreover, it is really important for companies to know the cure bitten obstacles may be negatively influence on the Successful Rate and staying as a lead in the market, Walmart is a great example as a failure of overcoming the cross-cultural risks. Regarding to these points: BU 502: Applied Business Research and Communication Skills Steven Samir Marzina Instructor: Peggy Bilbruck

Week #1: analysis of Walmart case study
Distribution: The Wal-Mart stores model were not visual appealing to South Korean costumers, since Korean are use to see neat and sophisticated department stores, Product mix: The American consuming patterns of electronics, clothing, and process foods did not match the South...
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