Mcdonalds Marketing Mix

Topics: Fast food, McDonald's, Hamburger Pages: 4 (1615 words) Published: November 1, 2011
In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California. They invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly and in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald's is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24,500 restaurants in 115 countries, some of those operated by the company, some by franchisees or by affiliates operating under joint-venture agreements. The global market potential is still huge, yet on any day, even as the market leader, McDonald's serves less than one percent of the world's population. The restaurant chain plans to expand their leadership position through convenience, superior value, and excellent operations. (3) In today’s society, McDonalds has become one of the most successful franchises, as well as Fortune 500 companies out there. There are many aspects to this success in the cruel world of business, competition and our always fluxuating economy. The main questions marketers must narrow in on are who is our target market, how do we reach them, what do they want from our product, and based on that information, where do we see our business growing? McDonalds has a very specific target market. Based on certain aspects of the companys’ advertisement, we can simply see how their company is being portrayed to society. Ronald McDonald, a very popular figure in the eyes of children, is a clown with a constant happy and loving face offering love and fun to kids. Ronald McDonald, as well as other real life anime characters, adds to the childrens’ desire to beg Mommy and Daddy to go to McDonalds. The average child begins eating at McDonalds at the age of 3.(2) There is no single child in this world, to my belief, that prefers McDonalds food because of...
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