Preview

Mary Kay Cosmetics

Good Essays
Open Document
Open Document
2828 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mary Kay Cosmetics
Company Perspectives:

Our vision: To provide women with an unparalleled opportunity for financial independence, career and personal fulfillment. To achieve total customer satisfaction by delivering the products and services that enhance a woman's self-image and confidence. The principles we live by: Integrity and the Golden Rule must guide every business decision.
Enthusiasm encourages a positive attitude and provides inspiration as we work together to achieve our goals. Quality in our products and services must be a priority in order for us to deliver value and satisfaction to our customers. Service should be prompt and proactive to provide convenience with a personal touch. Praise motivates everyone to reach their full potential. Leadership among our sales force and employees must be encouraged and recognized in order to achieve long-term success. Teamwork allows each person to be valued and appreciated by others while contributing to the Company's success. Balancing our lives with God, family and career in harmony will lead to happy, fulfilled lives.

Company History:
One of the largest cosmetics companies in the United States, Mary Kay, Inc. specializes in the manufacture and direct sale of more than 200 products, including skin creams, cosmetics, fragrances, dietary supplements, and other personal care items. Its direct sales force consists primarily of women who sell full- or part-time through home demonstrations. As of 1999 the company operated in 29 countries around the world.
Company Origins
Mary Kay Ash founded the company that bears her name in 1963, after 25 years of direct selling for other companies, beginning in the late 1930s. A direct sales career allowed her the flexibility she needed as a single mother raising three children.
For many years Mary Kay was a sales representative for Stanley Home Products, presenting "home shows" at the residences of customers. She operated as an independent contractor who purchased merchandise from

You May Also Find These Documents Helpful

  • Good Essays

    We believe that the differences among companies are attributable to the caliber of their people, and therefore we strive to attract and retain superior people for each job. We believe that an open family atmosphere at work combined with professional management fosters cooperation and enables each individual to maximize his or her contribution to the Company and realize the corresponding rewards. We do not jeopardize long-term growth for immediate, short-term results. We maintain a conservative financial posture in the deployment and management of our assets. We run a trim operation and continually strive to eliminate waste, minimize cost and implement performance improvements. We invest in the latest and most productive equipment to deliver the best quality product to our customers at the lowest cost. We seek to outsource functions where appropriate and to vertically integrate operations where it is financially advantageous to do so. We view our well known brands as prized assets to be aggressively advertised and promoted to each new generation of consumers. We conduct business with the highest ethical standards and integrity which are codified in the Company’s “Code of Business Conduct and Ethics.”…

    • 20005 Words
    • 81 Pages
    Good Essays
  • Powerful Essays

    One of her first moves in this new position was to fire the advertising company and start over with a new image and ad campaign. She was trying to separate Avon from the old image of the Avon lady that grandmas would buy their lipstick from, to something more hip, fresh, and modern. She cut the product catalog in half in order to eliminate products that were only available in certain regions and then she replace them with products that were available to all markets, including global markets. This change helped to provide consistency among the sales representatives that were the backbone of the company. She changed the Avon slogan to “just another Avon lady” in an attempt to rebrand the company and appeal to the younger consumers (Encyclopedia of World Biography). The CEO of Avon at that time was James E. Preston and he took note of Jung’s accomplishments and soon took her under his wing. She began presenting ideas and initiatives to the board members under his recommendation, this helped her to become better positioned within the company. Within only three short years, Andrea was given the role of head of global marketing. She was only thirty seven years old at the time…

    • 2014 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    Mary Kay Inc.

    • 361 Words
    • 2 Pages

    a. The younger demographic is important to Mary Kay Inc. both as consumers of the company’s products and as its sales force. Since the market is one and the same, can the company utilize one marketing strategy targeting both consumers and sellers? Why or why not?…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Marketing Plan

    • 1799 Words
    • 8 Pages

    Mission: To establish an honest and reliable company that provides excellent customer service. To keep our prices reasonable to assure service for everyone who needs this type of service.…

    • 1799 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    She got into this line of business since 1992 when she first saw ZIM / Crowley American ships and containers.…

    • 320 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Walgreens Strategic Analysis

    • 2614 Words
    • 11 Pages

    respect and dignity and do the same for all we serve. We will offer employees of…

    • 2614 Words
    • 11 Pages
    Best Essays
  • Good Essays

    Marykay Swot Anaylsis

    • 1327 Words
    • 6 Pages

    With her oldest son, Richard, $5,000 in savings, the skin cream she bought the manufacturing rights too, and her experience she started Beauty by Mary Kay which we now know as Mary Kay Cosmetic. With a force of nine independent sales representatives, whom she recruited and were friends of hers, who were eager to prove themselves Beauty by Mary Kay took off. Her company is based on the principle of faith first, family second, career third. Mary Kay believed in rewarding hard workers and gave away jewelry, vacations, and pink Cadillics to her top sales representatives now referred to as Independent Beauty Consultants. Within two years sales neared $1 million and as the company grew new products were added.…

    • 1327 Words
    • 6 Pages
    Good Essays
  • Good Essays

    In 1987, Mary Kay stepped down from CEO of her own business, but still remained apart of it. In 1996, Kay established the Mary Kay Charitable Foundation to support cancer research and an effort to end domestic violence. In 2000, Lifetime Television named her the most outstanding businesswoman in the 20th century.…

    • 741 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    • Sense of belonging , employees do enjoy their work, knowing that your effort is rewarded employees are in the business support and financial strength for them…

    • 267 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Their Mission to refresh the world – in mind, body and spirit. To inspire moments of optimism trough their brands and actions. To create value and make a difference everywhere they engage.…

    • 2351 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Ida Blake gave Mary Kay her first opportunity in sales. Mary Kay discovered her natural talent by selling $35,000 worth of children’s books during her first nine months of employment. At that time, Mary Kay learned an aspect of business that…

    • 5693 Words
    • 23 Pages
    Powerful Essays
  • Best Essays

    Strategic Management

    • 2510 Words
    • 11 Pages

    Avon's support of women encompasses all aspects of personal care, including beauty, wellness, health and fitness, as well as economic empowerment and financial independence. To remain at the forefront of the highly competitive beauty industry, Avon constantly develops quality, effective and affordable…

    • 2510 Words
    • 11 Pages
    Best Essays
  • Satisfactory Essays

    Our guiding principles and values are “Customer always first,” “Diversity,” “Organization Culture,” “Sincerity and Honesty,” and “Ethics. Our first main concern is our customers and we will make abundance effort to see that customers remain satisfied with our service. We always promote and encourage diversity at our workplace. We always promote that we hiring employees from different cultures, ethnic background and nations to…

    • 752 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Mystic Makeup Company

    • 1873 Words
    • 8 Pages

    Mystic Makeup Company is aimed to be middle class and elegant makeup line that is affordable for everyday people wishing for a sense of elegance. M.M.C wants people to see the beauty in themselves and to practice the art of makeup with its elegant products. "Made for royalty, so you can feel like royalty" isn't the catchphrase for nothing, the regal items are made of worthy materials with a formula that can be produced efficiently enough to provide to everyone with a taste for class. Middle class young women are the targets for these products, though they are inclusive to anyone with an eye for tasteful cosmetics. Starting with an online platform to start with and then moving to a storefront is the ideal transition for the company to get the…

    • 1873 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Johnson & Johnson

    • 1929 Words
    • 8 Pages

    MISSION: Emerge as the dominant cosmetics and personal care firm in the twenty-first century by appealing to young/trendy women, health conscious women and older women with its varieties of brands.…

    • 1929 Words
    • 8 Pages
    Satisfactory Essays