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Martha Stewart

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Martha Stewart
CASE STUDY: MARTHA STEWART OF LIVING OMNIMEDIA
Sanjay Gokhale
Indiana Wesleyan University
July 26, 2010

UNITED STATES OF AMERICA V. MARTHA STEWART AND PETER BACANOVIC
MSLO AND TALENTED MARTHA STEWART

Martha Stewart is the founder of Martha Stewart Living Omnimedia, L.L.C. (MSLO). Since Martha is an icon known for her imagination and creativity, no wonder that it is reflected in her products. They are comparable to the top brands in the country, which shows her class. MSLO is comprised of four business units. They are Publishing, Internet, Broadcasting and Merchandising. Its headquarters is in New York and it employs approximately 760 people with annual turnover of $327.9 million dollars (Martha-Stewart-Living-Omnimedia,-Inc.).
Martha Stewart achieved her fame because she was able to reach the masses. She managed it through her affordable product line along with lot of common sense. Her television shows gained popularity in the U.S.A. MSLO earned good revenues through her magazine sales. It appears that Americans took pride in having Stewart’s products -- whether they are for decorating the home or used in their yard. This demonstrates MSLO’s popularity in the U.S.A.
Any company’s mission statement is reflected in its business culture. The mission statement of Martha Stewart’s MSLO is: “Martha Stewart Living enriches the everyday lives of women with a sense of pride, creativity, and how-to confidence. Our relationship is comprised of dreamers and doers-- those who aspire to a more beautiful life and those who are actively in pursuit of one, in ways big and small. We provide both the tools and inspiration they need to elevate their quality-of-life. Martha Stewart Living sharpens their senses to the world around them, trains them to see the potential of beauty in their surroundings, and helps them establish a distinctive signature style to enhance their world” (Martha Stewart Living Omnimedia, Inc., 2010). It appears that MSLO’s culture is very vibrant and focuses



References: Custom edition for Indiana Wesleyan University. (2007). Ethics, Law and Leadership (6th ed.) Fast Facts: Martha Stewart Timeline (2005). Retrieved June 26, 2010, from http://www.foxnews.com/story/0,2933,113424,00.html. Heminway, J. M. (2007). Martha Stewart’s Legal Troubles (Vol. 17, ed. pp. 383-386) Kellman, S. G. (2009). Great Events from History: Modern Scandals. Retrieved June 25, 2010, from http://mslomediakit.com/index.php?/magazines/martha_stewart_living/mission_statement United States District Court for the Southern District of New York (2004) 19, 2010 from http://scholar.google.com/scholar?hl=en&as_sdt=800002&as_vis=1&q=United+States+District+Court+for+the+Southern+District+of+New+York+%282004%29. United States Attorney Southern District of New York (2003). Retrieved June 26, 2010, from http://www.justice.gov/usao/nys/pressreleases/June03/stewartprR222indict.pdf Essential-Leadership-Traits:-The-Story-Of-Martha- (2008)

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