Marketing Principles

Topics: Marketing, Market research, Marketing research Pages: 3 (511 words) Published: February 10, 2013
Marketing Principles

Task 1 – Understand the concept and process of marketing

1a) Following are the elements of the marketing process

* Marketing strategy : Targeting
* Marketing strategy : Segmentation
* Marketing strategy : Positioning

* Marketing strategy : Targeting :
One need to focus on the following elements
* ·Economic factors
* ·Demographic elements
* ·Technological trends
* ·Political/legal events
* ·Social/cultural environment
* ·Competition

Many marketers rely upon the intellectual individuals to get this information , some of the information are collected on daily basis like competition and some on annually like social and cultural environment

* Marketing strategy : Segmentation
Customers are different and they have different needs , so if some one deals will all the customers and provide them all with the same services that does not work . At one time coca cola was producing just the 6.5 , it was acceptable at that time but now its an obligatory thing for coca cola to provide its drinks in differnts sizes ,diet to survive the market

Now a days marketers cannot afford to ignore the segmentation as they know that their competitors are watching and they know what the segments are . For expamle if u enter into a market and entrducd a sevice which is for everyone and your competitos is providing the service to individual needs like tailored made so people will go for the services provided by your competitor

* Marketing strategy : Positioning
This is very powerful concept of brand positioning and was popularized by the two practitioners name as , Al Ries and Jack Trout . Brand positioning is the concept in which you position your brand as somewhat beneficial to the targeted customers . It shoud be directly or indirectly related to the customer satisfaction, and in business the benefit should be economic .

1b) Benefits and costs of a marketing orientation for a...
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