Marketing Plan Of Toyota

Topics: Marketing, Toyota, Hybrid electric vehicle Pages: 28 (6674 words) Published: November 18, 2014


Toyota Motors Marketing Plan

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Table of Contents
Executive Summary3
Introduction3
Strategic Plan and focus5
The Goals of the Company5
Core Competencies and Competitive Advantages6
SWOT Analysis of Toyota6
Basic Strengths of Toyota6
Weaknesses of Toyota8
Opportunities of Toyota8
Threats of Toyota9
Car Industry Analysis10
Toyota Company analysis10
Customer Analysis11
Where People Purchase11
When People Purchase12
Why do People Purchase?12
Why Potential Customers Don’t Purchase13
Business environment13
External environment14
Five Forces Analysis15
Bargaining power of suppliers15
Entry15
Buyers’ Bargaining Power15
Substitute products threats16
Rivalry16
PESTLE analysis16
Political Factors16
Economic Factors16
Social Factors17
Technological Factors17
Legal Factors17
Environmental17
Product-Market Focus18
Marketing Goals and Objectives18
Selecting Target Market18
Segmentation of Market18
Target Market Selection:19
Market Coverage in Full20
Company Position in the Market20
Market Program21
Strategy for Product21
Pricing Strategy21
Place Strategy21
Promotion Strategy22
Marketing Implementation Plan22
Financial data and Projections22
Tactical Marketing Activities24
Implementation Plan25
Evaluation and Control26
References26

Executive Summary 

A company of automobiles named Toyota Motor Corporation owned by Australia has a very vast range of cars. There is a part of manufacturing in the industry named as prius car is one of the best hybrid coactions drivers which are best drivers in the environment of today. It also creates a competitive atmosphere between other businesses due to the provision of best fuel system. In the beginning of the report about the introduction and the background of company is explained. There is a current analysis about the different products, environment and competition of Toyota’s operation. An analysis named as SWOT is conducted to tell about the strength, weakness, opportunities and threats of any business and its environment. The objectives and the strategies can be recognized on the bases of these important factors and complicated issues. For the improvement of the product quality, some plans are thought for the finishing of counsel. For the illustration of the position and the performance of any product, the presented report has different types of graph of company.

Introduction

In the world ranking of car manufacturing, Toyota Company has a distinct position in manufacturing and distribution. Good performance and presentation of company is due to the well planned system of company. The company gain many alcove of market with the help of many notable features. One cannot explain the whole construction about the operation of the company. It is also considered as monopoly. This company is one biggest company of Car freighting in the world. Especially in DC, s, the strategies of differentiation presents this company as monopolist almost. Along with it, this system also has some features of oligopoly.

The presence of squint competitors like GM is also one of the reasons of this fact. Toyota is eager to see the performance of its rivals and want to confirm its leadership through their actions. Toyota Motor Corporation is also manufacturing minivans, passenger vans, diversion and sports automobiles throughout the world. There are 45 manufacturing companies and 12 foundry of Toyota officially attached in Japan. From the year of 2010, this corporation is doing work on its program of deliberately global vision. Policies like good’s recycling and posture of pro-environment are also illustrated by this program. It also has a new idea to give latest and new chances to the markets of Asia by giving them respect.

It also has a goal of getting 35% of automobiles by Spout of the newly established markets. In the markets of...

References: 1. Toyota (2013). Investors: 2012 Financial Results. Available at: http://www.toyota-global.com/investors/financial_result/2012/
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3. Interbrand (2013). Best Global Brands 2012. Available at: http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx
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1. Armstrong, G., & Kotler, P. (2002). Marketing: an introduction (International edition). New Jersey: Prentice Hall. Retrieved October 7, 2010 from http://www.pearsonhighered.com/educator/product/Marketing-An-Introduction-7E/9780131424104.page
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4. Chamberlin, P. (2009). Customer service complaint handling. New York: The Gurdian. Retrieved October 7, 2010 from http://www.impactfactory.com/p/customer_service_skills_training_development/issues_936-2103-87287.html
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10. Hiroshu O. (2003). Chairman’s message. Retrieved September 30th 2010, from the Toyota company website. http://www.toyota.co.jp/en/ir/library/annual/pdf/2003/chairmans_message_e.pdf
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12. Lancaster, G., & Reynolds, P. (2005). Management of marketing. Oxford: Elsevier. Retrieved October 7, 2010 from http://books.google.co.ke/books?id=T6qHIr_hGYsC&dq=Management+of+marketing.&source=gbs_navlinks_s
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14. Levitt, T. (1975). Marketing myopia. Harvard business review , 26-40. Retrieved  October 7, 2010 from http://www.casadogalo.com/marketingmyopia.pdf
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16. Porter, M. (1985). Competitive advantage. New York: The Free Press. Retrieved October 7, 2010 from http://www.12manage.com/methods_porter_competitive_advantage.html
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18. Shaffer, J. (2003). Communicating for business results: how to choose and execute communication projects that dramatically help company. Journal of employee communication management , 34-36.
19. Thomas, J. G. (2001). Business planning: long range and strategic management. Dublin: Black Hall Publishers Ltd. Retrieved October 7, 2010 from http://books.google.co.ke/books?id=MiR2ls7Uyo8C&dq=Business+planning:&source=gbs_navlinks_s
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