Marketing Plan Bonaqua
The identification and prioritize of next years’ opportunities
People in Hong Kong is health-oriented
Hong Kong is world’s financial centre. Everyone in Hong Kong strive their best to earn money. Recently, Hong Kong citizen is being concern on their health because of their high education level nowadays. Therefore they always seek the information or method to maintain their health. Long working hours
Since Hong Kong people work hardly, they do not have enough time to take care about themselves. For example, they probably eat junk food outside and result in difficulty to obtain the necessary nutrition like vitamins. So, we should provide a product that is a convenient product for them as to supply the nutrition that they need daily. The price of the health care product is always high in the market
Many health care products arouse people 's attention. Those health care products are always expensive, which people cannot buy many to afford their daily consumption. Ca-C 1000 Sandor is one of the health care products in the market; it provides the vitamin product in the market which the people need to absorb every day. Its target market is mass as same as us and it promotes that human need to have vitamins C every day with a series of advertising.
High demand of multi-function product
Customers choose product always based on the multi functions. They think the product which is a multi-function product is more valuable. Teenagers in Hong Kong can accept new product easily
Teenagers in Hong Kong are curious innovative. They are willing to try something that they have never used or seen before. Once they have tried a good product, they are pleased to share those with their friends. In this case, we need to make good use of worth-of-mouth recommendation. We hope that when teenagers try our product and feel perfect afterwards, they will consequently recommend to their friend. Then, our product will be a necessity to supply vitamin to all Hong Kong citizen to
People in Hong Kong is health-oriented
Hong Kong is world’s financial centre. Everyone in Hong Kong strive their best to earn money. Recently, Hong Kong citizen is being concern on their health because of their high education level nowadays. Therefore they always seek the information or method to maintain their health. Long working hours
Since Hong Kong people work hardly, they do not have enough time to take care about themselves. For example, they probably eat junk food outside and result in difficulty to obtain the necessary nutrition like vitamins. So, we should provide a product that is a convenient product for them as to supply the nutrition that they need daily. The price of the health care product is always high in the market
Many health care products arouse people 's attention. Those health care products are always expensive, which people cannot buy many to afford their daily consumption. Ca-C 1000 Sandor is one of the health care products in the market; it provides the vitamin product in the market which the people need to absorb every day. Its target market is mass as same as us and it promotes that human need to have vitamins C every day with a series of advertising.
High demand of multi-function product
Customers choose product always based on the multi functions. They think the product which is a multi-function product is more valuable. Teenagers in Hong Kong can accept new product easily
Teenagers in Hong Kong are curious innovative. They are willing to try something that they have never used or seen before. Once they have tried a good product, they are pleased to share those with their friends. In this case, we need to make good use of worth-of-mouth recommendation. We hope that when teenagers try our product and feel perfect afterwards, they will consequently recommend to their friend. Then, our product will be a necessity to supply vitamin to all Hong Kong citizen to
References: http://www.advooe.com/ad_Quality.aspx?id=44 4. Article from 動腦brain, 2009