Marketing Plan and Control
1.0 Introduction
In-jelly is a new beverage product which aims at assisting a need of Australian consumers. Besides, it focuses to capitalize on an opportunity in an Australian beverage-based market. The organization which has been chosen is V-energy drink.
As the owner of our business, it has the final right of decision making such as the resources allocation and advertising decision. The organization is very important as it is responsible for the continuing success of the business operation.
In this report, the primary focus is to create a marketing plan which helps launch the new product to the market and operate profitably. The strategies for developing the framework (one year) are clearly stated.
2.0 Environmental Scan
2.1 The organization
The organization is a popular beverage company named V-energy drink. V-energy drink is one of the Australia’s most well known and popular energy drink company. It has established a positive image in the public. With their high quality products, customers are willing to pay a price who wants to have a energy boost. (V , n.d.)
However, V is not intended for children, pregnant women or even athletics. By extending their product line with the new in-jelly product, it enhances their competitiveness against its competitors such as Red Bull. Therefore, to retain a position in the customers’ minds as high quality, V needs to launch new product that appears as nutritional. So our product In- jelly can help V to achieve this goal by adding nutrient and vitamins, which can serve as a meal supplement drink for people. As the nutritional value and the product function increases, it can increase sales and enable V to be more competitive in the customers’ mind.
2.2 Competitors/ Industry
Competitor analysis is one of the marketing strategy which to find out strengths, weaknesses about potential and current competitors. Competitor analysis is very important in the marketing planning process. Competitors in the market will
In-jelly is a new beverage product which aims at assisting a need of Australian consumers. Besides, it focuses to capitalize on an opportunity in an Australian beverage-based market. The organization which has been chosen is V-energy drink.
As the owner of our business, it has the final right of decision making such as the resources allocation and advertising decision. The organization is very important as it is responsible for the continuing success of the business operation.
In this report, the primary focus is to create a marketing plan which helps launch the new product to the market and operate profitably. The strategies for developing the framework (one year) are clearly stated.
2.0 Environmental Scan
2.1 The organization
The organization is a popular beverage company named V-energy drink. V-energy drink is one of the Australia’s most well known and popular energy drink company. It has established a positive image in the public. With their high quality products, customers are willing to pay a price who wants to have a energy boost. (V , n.d.)
However, V is not intended for children, pregnant women or even athletics. By extending their product line with the new in-jelly product, it enhances their competitiveness against its competitors such as Red Bull. Therefore, to retain a position in the customers’ minds as high quality, V needs to launch new product that appears as nutritional. So our product In- jelly can help V to achieve this goal by adding nutrient and vitamins, which can serve as a meal supplement drink for people. As the nutritional value and the product function increases, it can increase sales and enable V to be more competitive in the customers’ mind.
2.2 Competitors/ Industry
Competitor analysis is one of the marketing strategy which to find out strengths, weaknesses about potential and current competitors. Competitor analysis is very important in the marketing planning process. Competitors in the market will