MARKETING MIX STRATEGIES
Samsung has decided that it is time for a new shopping product to be released into the market. Hence, Samsung has come up with the Punch & Staple Printer (P&S Printer). The P&S Printer is a all-in-one printer that prints, punches holes and staples your work for you.
It is important for Samsung to keep new and old consumers satisfied all the time. So, Samsung has to constantly do so by ensuring excellent service experience and reasonably attractive cost of product.
Service delivered to the customer on the shop fronts and at the service centres are important for the brand and its products.
Samsung will deliver the best service though providing the after sales services and care of the P&S Printer.
Extended Warranty and P&S Printer Enquiry Hotline
In addition to the usual one-year warranty, Samsung can offer an extended two-year warranty from the date of purchase.
For any enquiries, services or technical matters pertaining to the P&S Printer, consumers can ring a free-toll phone number to speak with Samsung’s trained customer officers and professional technicians.
Upon purchase of the all-in-one printer, customer can log online and chat with online customer officers should they face any trouble during installation.
Purchase of the P&S Printer comes with a manual in multi-languages to guide users and this manual will be available online as well. Illustrations in the manual will clearly indicate the different parts of the P&S Printer.
New Product Development Process
Stage 1: New Product Strategy Development
The new product’s role is to meet the marketing objectives of meeting 20% profit, 20% ROI and 8% market share.
A SWOT analysis and then an environmental scanning are used to analyse the strengths and weaknesses relative to the trends it identifies as opportunities.
Stage 2: Idea Generation