References: Armstrong, G., & Kotler, P. (2009). Marketing an Introduction (9th ed.). Upper Saddle River, NJ: Prentice Hall.. Learn Marketing.net. (n.d.). learnmarketing.net. Retrieved from http://www.learnmarketing.net/Price.htm Marketing Teacher. (2011). Marketingteacher.com. Retrieved from http://marketingteacher.com/lesson-store/lesson-marketing-mix.html Mind Tools. (2011). Mindtools.com. Retrieved from http://www.mindtools.com/pages/article/newSTR_94.htm Pepsi Company. (2010). Pepsico.com. Retrieved from http://www.pepsico.com/Brands.html Pepsi Company. (2010). Pepsico.com. Retrieved from http://www.pepsico.com/Company/Our-Mission-and-Vision.html Pepsi-Cola. (2011). rochester.gillettepepsicola.com. Retrieved from http://rochester.gillettepepsicola.com/promotions-ads/current_promotions.php
References: Armstrong, G., & Kotler, P. (2009). Marketing an Introduction (9th ed.). Upper Saddle River, NJ: Prentice Hall.. Learn Marketing.net. (n.d.). learnmarketing.net. Retrieved from http://www.learnmarketing.net/Price.htm Marketing Teacher. (2011). Marketingteacher.com. Retrieved from http://marketingteacher.com/lesson-store/lesson-marketing-mix.html Mind Tools. (2011). Mindtools.com. Retrieved from http://www.mindtools.com/pages/article/newSTR_94.htm Pepsi Company. (2010). Pepsico.com. Retrieved from http://www.pepsico.com/Brands.html Pepsi Company. (2010). Pepsico.com. Retrieved from http://www.pepsico.com/Company/Our-Mission-and-Vision.html Pepsi-Cola. (2011). rochester.gillettepepsicola.com. Retrieved from http://rochester.gillettepepsicola.com/promotions-ads/current_promotions.php