Marketing - Delta Faucets

Topics: Marketing, Masco, Delta Faucet Company Pages: 3 (876 words) Published: March 1, 2010
Delta Faucets – Final Project

One of the most luxurious and exquisite brands in the world of faucets and bathroom fittings is Delta Faucets. The branding of Delta has been a very remarkable process – it targets the highest niche of the market with its products that have the highest finish and technological innovation. It is compelling to think how technology could be introduced in bathroom fittings and faucets. Delta faucets are embedded with technologically innovative ideas and thus are distinctive in nature from all of its competitor products.

Marketing Mix Analysis Overview
Established in 1954 as a home improvement and building products, Delta Faucet Company is a subsidiary of Masco Corporation. This company is one of the largest manufacturers of home fittings and building products. The company has been very innovative in the faucets business and its business philosophy has made it adopt an innovative approach to the traditional business of manufacturing home fittings.

The company manufactures a wide range of home fitting products but apart from that, it has a list of patented designs and products to its credit. This includes a variety of breakthrough technologies and innovative ideas that have led to faucets being more intelligent than just ordinary home fittings. Targeted distinctively for corporate offices and exquisite homes, Delta Faucet products are not for the ordinary people. The products marketing campaign is equally exquisite and yet simple. The website of the company shows the innovative ideas that have been the reason for its success in the business and a targeted marketing strategy for corporate offices has been the key to its distinguishment from other products in the marketplace. This paper will analyze the marketing mix of Delta Faucets and dissect the different elements of its marketing strategy that have been crucial to its success.

Delta Faucet products are home fittings and building materials that simply defy the...

References: About Delta (2009). Delta Faucet Company: Who are We? Retrieved on December 15, 2009 from:
Etzel, M. J., Walker, B. J., Walker, S., & Stanton, W. J. (2000). Marketing. New York: McGraw-Hill Education.
Pelyco (2003). Delta Faucet Company achieves continued success with Peyco Supply Chain visibility solution. Retrieved on December 15, 2009 from:
Pride, W., Ferrell, O.C. (2007). Foundations of Marketing: Revised Second Edition. Boston: Houghton Mifflin.
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