qualisa case study

Good Essays
Topics: Marketing, Plumbing
Aqualisa case study
a. Customer (segmentation, characteristics)
 Individuals: general characteristics: concerned about pressure problems, temperature fluctuation, and low brand awareness. o Premium consumer customer: Shopped in showrooms, granted high performance and service style is very important. o Standard consumer: performance and service usually relied on plumber to recommend or select product. o Value consumer: concerned with convenience and price, easy solution, relied on plumber to select product. o DIY consumer: interested in inexpensive modules that were easy to install, shopped in large retail.
 Property developers: didn’t worry about pressure problems, preferred reliable good-looking products that can work in multiple settings, price sensitive.
b. Channels:
 Trade shops: primary customer Plumber, carried products across all available brands, the Aqualisa brands were available in 40% of the shops.
 DIY sheds offered discounts, mass market, do-it-yourself products, cheaper and easier to retrofit; the Gainsbrought brand was available in 70% of the shops.
 Showrooms: preferred very high end products and brands, various shower and bath options, offered installation by a subcontractor, the Aqualisa brand was available in 25%.
 Plumbers: high loyalty to the product, advice to consumers on brands, generated most of the sales. ompetition: Main competition based on exhibit 2
 Triton: With almost 30% market share, consumer brand, mainly in the electric showers.  Mira: With almost 22% of the market share, number 1 in mixer showers.
d. Company & Market environment:
 Company: o UK shower manufacturer with strong reputation in the UK of having top quality showers. o Producing a premium product in the shower market. o Service and reputation of the company had been slipping in the past few years. o In May 2001 had launched the Quartz shower, the first significant innovation in the UK shower market in years. o Holds 18%-20% of market

You May Also Find These Documents Helpful

  • Good Essays

    • Compare the two cases in terms of methods, costs (if applicable), and effectiveness of the outcomes (3 points). Both cases are a form of an alert identification subsystem belonging to the parent HELP System. Furthermore, both cases did not explicitly state vocabulary and ontology used. However, I can infer based on my knowledge in the field now that diseases, diagnoses, laboratory and procedures follow ICD 10, SNOMED, LOINC and CPT ontology for coding and that interoperability is achieved by…

    • 509 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 372 Words
    • 4 Pages

    Case Study Case study methods involve   Systematically gathering enough information about a particular person, social setting, event, or group to permit the researcher to effectively understand how it operates or functions. Case studies may focus on an individual, a group, or an entire community and may utilize a number of data technologies such as life stories, documents, oral histories, in-depth interviews, and participant observation. Types of case studies Stake (1995) suggests that researchers…

    • 372 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Case Study

    • 5969 Words
    • 24 Pages

    Introduction to Case Study by Winston Tellis+ The Qualitative Report, Volume 3, Number 2, July, 1997 (http://www.nova.edu/ssss/QR/QR3-2/tellis1.html) -------------------------------------------------------------------------------- Abstract This paper is the first of a series of three articles relating to a case study conducted at Fairfield University to assess aspects of the rapid introduction of Information Technology at the institution. This article deals with the nature of the problem…

    • 5969 Words
    • 24 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 1685 Words
    • 7 Pages

    Case Study Presenting a case to a teacher is same as presenting it in front of a jury. You need to have structured and solid arguments to convince the jury (teacher, in your case) and prove your point. If you are an excellent lawyer, you can even convince the jury that your defendant is not guilty even if he is (not ethical, of course). The bottom line is: you need to structure your case analysis. Although every case analysis more or less follows the same pattern; there is a slight variation depending…

    • 1685 Words
    • 7 Pages
    Good Essays
  • Satisfactory Essays

    case study

    • 471 Words
    • 2 Pages

    encounters." A parishioner at Oak Hill Uni Xerox Case Study Analysis Xerox Case Study Analysis The challenge facing Xerox and its management is complex, challenging and probably not unique. The company had been dependent on its highly trained sales force to turn a profit on their existing products and had not focused on new product opportunities until the develop Premium 1039 Words 5 Pages Case Study Case Study Analysis Summary ABC, Inc. recruiter Carl Robins has…

    • 471 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study

    • 442 Words
    • 2 Pages

    Case Studies Definition: A case study is an in-depth study of one person. Much of Freud's work and theories were developed through individual case studies. In a case study, nearly every aspect of the subject's life and history is analyzed to seek patterns and causes for behavior. The hope is that learning gained from studying one case can be generalized to many others. Unfortunately, case studies tend to be highly subjective and it is difficult to generalize results to a larger population. Types…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Case Study

    • 21320 Words
    • 86 Pages

    Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme, approach and analysis Steven Wooding, Edward Nason, Lisa Klautzer, Jennifer Rubin, Stephen Hanney, Jonathan Grant Policy and practice impacts of research funded by the Economic and Social Research Council A case study of the Future of Work programme, approach and analysis Steven Wooding, Edward Nason, Lisa Klautzer, Jennifer Rubin, Stephen Hanney, Jonathan…

    • 21320 Words
    • 86 Pages
    Good Essays
  • Powerful Essays

    Case Study

    • 13847 Words
    • 56 Pages

    2004 What Is a Case Study and What Is It Good for? JOHN GERRING Boston University T his paper aims to clarify the meaning, and explain the utility, of the case study method, a method often practiced but little understood. A “case study,” I argue, is best defined as an intensive study of a single unit with an aim to generalize across a larger set of units. Case studies rely on the same sort of covariational evidence utilized in non-case study research. Thus, the case study method is correctly…

    • 13847 Words
    • 56 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study

    • 276 Words
    • 2 Pages

    | Principles of Economics, 6th Edition | An extraordinarily high rate of inflation | ii) | | | | Case Study 1 1. The Case Study 01 article described Zimbabwe as experiencing “galloping hyperinflation”. According to your textbook, what is the definition of hyperinflation? Consequences: | Explainations | i) Price | | ii) Stock Market | | 2. According to the Case Study 1 article, what is happening in Zimbabwe due to the hyperinflation? List two points. 3. Describer the…

    • 276 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Case Study

    • 473 Words
    • 2 Pages

    and Potential Treatment I Case Studies Brenda L. Brown Axia College of University of Phoenix Causes and Potential Treatment II Case Studies Case Study I: Josephine a 47 year old woman whom I label her with the disorder of Schizoid…

    • 473 Words
    • 2 Pages
    Satisfactory Essays