Market Structures
The University of Phoenix (UOP) is an institution for profit and it operates in a market structure with pure competition. According to McConnell and Brue (2004), “pure competition involves a very large number of firms producing a standardized product (that is, a product identical to that of other producers, such as corn or cucumbers). New firms can enter or exit the industry very easily,” (University of Phoenix, 2004). There are many universities, colleges, community colleges, and vocational schools for students to choose from. They offer education in the U.S. and overseas. Different educational institutions offer programs that are identical or similar to UOP. However, the tuition is not the same for all schools. UOP does not have a perfect substitute because of the many campus locations and varied degree programs. UOP does not have a significant control over the price of education. It can not change the market price; it can only adjust to it. University of Phoenix participates in Federal Student Aid grant and loan programs with attractive terms. All students seeking federal financial aid benefits must be admitted to a financial aid eligible degree or certificate program in order to determine financial aid eligibility. In order to be eligible for tuition deferment under the Financial Aid Plan, at least 50% of student’s annual tuition must be funded through the federal financial aid benefits and there are extremely strict policies that the UOP must adhere to in order to be eligible for Title IV. University of Phoenix observes the federal regulations regarding student loan requirements, including pricing and non-pricing strategies. The Arizona Student Loan Code of Conduct is designed to create and ensure uniform student loan practices that focus on the best interest of borrowers. In the Arizona Student Loan Code of Conduct, restrictions are defined to manage the relationships among school employees, learning institutions, lender advisory board members, and student loan organizations. In education, universities can freely enter and existing firms can freely leave purely competitive industries. According to McConnell and Brue (2004), “a few industries more closely approximate pure competition than any other market structure. In particular, we can learn much about markets for agricultural goods, fish products, foreign exchange, basic metals, and stock shares by studying the pure-competition model. Also, pure competition is a meaningful starting point for any discussion of price and output determination. Moreover, the operation of a purely competitive economy provides a standard, or norm, for evaluating the efficiency of the real-world economy,” (University of Phoenix, 2004). Nike is an example of a monopolistic...
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