Select an Indonesian/Foreign company of your choice that operates in Indonesia and analyse their management strategies from both a strategic and tactical perspective.
Planning is about defining goals, establishing strategies and developing plans to coordinate activities (Robbins and Coulter, 2009). Aaker (2001) said that planning is an essential role in making decision by reduces uncertainty within process, setting a standardized way of work which able to minimize waste of time, money and product. Moreover, it serves as a foundation to making a successful company, along with proper organizing, leading, and controlling activities. Without the existence of planning, a company will eventually lose focus and got lost in every attempt that it does, rendering it ineffective in reaching its established vision. The absence of proper planning will also cause the company to work inefficiently (Mason, 2007). Rothman (2010) stated that a project management consists of two methods: Strategic and Tactical. Strategic is about deciding what to do, what we need, who to hire and when the timeline is. While tactical is about how to implement the plan and make a decision based on day-to-day operational system. By applying this method, the organization should know whether there is any progress or problem which enables them to conduct a demo, review, and even remove obstacles for the team. This is supported by Rabinovich and Rosenschein (2004), who said that these two methods are like a loop. A given strategy or planning needs to be provided with tactical (=implementation) support and evaluation of process. Nevertheless many companies still ignore the importance of planning. A lack in business planning is one of the many reasons why companies collapse halfway through in their process (Bickerdyke et al, 2000). Casie Stengel, a manager of baseball team once said “If you don’t know where you’re going, you might end up somewhere else”. Therefore, this essay will present the evaluation of planning from Full Color Party Organizer; an entertainment event organizer company which has been survived for nine years of career with their professionalism, based on strategic and tactical perspective.
Full Color Party Organizer was established on October 27, 2001 by David Ananda. His experience from becoming an MC in a party inspired him to open his own party organizer. The name of this party organizer came from a concept the owner wanted to create, “I was just thinking about a full color party which would be fun, enjoyable and memorable. After all, everyone has different colors in their life”, said David in his interview session on September 24, 2010. At first, it was just a personal business that consisted of a few members with promotion based on door to door and mouth to mouth methods. However, Full Color Party Organizer eventually became a trusted, well-known Event Organizer because of many events that were held successfully with a lot of fully satisfied customers. The abundance of requests for managing party event led David to open an outlet located in Mall Taman Anggrek basement floor on 19 July 2007 (Interview, 2010). Because of the increasing requests from the customers, David Ananda decided to recruit more team members. The team members mostly consist of young people who are talented in DJ-ing, dancing, singing, MC-ing and other. David Ananda as an owner and manager emphasize a principle of family in the workplace, a togetherness atmosphere and having fun while working need to be created. A positive atmosphere in the workplace is required to prevent a turn-over, conflicts and stress (Zeytinoglu et al., 2004). Even nowadays the Full Color team member is still increasing. This Event Organizer provides entertainment service to hold an event for any occasion such as: prom night, birthday party, farewell party, bachelor party and sweet seventeen party. Moreover the party theme is based on color and on how the customers want...
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