BUSN 460 Senior Project Week 2 CANGO Video Analysis Set 2 Answer
Week 2 Video Analysis
BUSN460, Senior Project, DeVry University Online
WEEK 2 VIDEO ANALYSIS 2
Table of Contents of 6 issues facing CanGo:
Issue 1: Absence of planning for the startup business ………………………………….. 3
Issue 2: Missing strategic planning for the future of the company ……………………... 4
Issue 3: Failure to utilize team strategic planning ……………………………………….. 5
Issue 4: Lack of direction and good communication practices …………………………. 6
Issue 5: Deficiency in communication and organizational/prioritization skills …..…….. 7
Issue 6: Absence of clear direction and prioritization from management ………………. 8
WEEK 2 VIDEO ANALYSIS 3
Week 2 Video Analysis
Issue 1: Absence of planning for the startup business.
Analysis and Recommendation:
The founder of the CanGo Company had given little thought to the long range plans and direction of the company beyond the basic steps required to get the business in place. The organization’s successes could be attributed to the unique niche the CEO was able to fill for consumers mixed with old fashioned luck. Yes However, relying on these attributes to carry the business indefinitely would be ill advised. The largest risk in not utilizing strategic planning is failing to anticipate for fundamental changes in customer expectations, employee morale, regulatory requirements, competitive pressures, and economic changes. The company may lose valuable lead time and momentum when trying to catch up to these changes that could be severely detrimental to the company (Olsen). The first order of business for CanGo to move the company to the next stages and build a sustainable business would be to generate a vision statement, mission statement, and a specific strategic plan that can be used as roadmaps for the company’s next two to five years of operation. These elements should be considered the most important and immediate objectives for the top management of the company. They will form the basis of all other business
BUSN460, Senior Project, DeVry University Online
WEEK 2 VIDEO ANALYSIS 2
Table of Contents of 6 issues facing CanGo:
Issue 1: Absence of planning for the startup business ………………………………….. 3
Issue 2: Missing strategic planning for the future of the company ……………………... 4
Issue 3: Failure to utilize team strategic planning ……………………………………….. 5
Issue 4: Lack of direction and good communication practices …………………………. 6
Issue 5: Deficiency in communication and organizational/prioritization skills …..…….. 7
Issue 6: Absence of clear direction and prioritization from management ………………. 8
WEEK 2 VIDEO ANALYSIS 3
Week 2 Video Analysis
Issue 1: Absence of planning for the startup business.
Analysis and Recommendation:
The founder of the CanGo Company had given little thought to the long range plans and direction of the company beyond the basic steps required to get the business in place. The organization’s successes could be attributed to the unique niche the CEO was able to fill for consumers mixed with old fashioned luck. Yes However, relying on these attributes to carry the business indefinitely would be ill advised. The largest risk in not utilizing strategic planning is failing to anticipate for fundamental changes in customer expectations, employee morale, regulatory requirements, competitive pressures, and economic changes. The company may lose valuable lead time and momentum when trying to catch up to these changes that could be severely detrimental to the company (Olsen). The first order of business for CanGo to move the company to the next stages and build a sustainable business would be to generate a vision statement, mission statement, and a specific strategic plan that can be used as roadmaps for the company’s next two to five years of operation. These elements should be considered the most important and immediate objectives for the top management of the company. They will form the basis of all other business
References: Larson, E., & Gray, C. (2010). Project management, the managerial process. (5th ed., p. 158). Olsen, E how-to/content/risks-of-having-no-strategic-plan.html Prentice Hall (Publisher) (2002) maBRs+49nMB+RDjmwSFQ1vJvleOgIJwFo/e8j+aJWL8/SUmKonAXixcZgSL6w== Prentice Hall (Publisher) (2002)