Management Processes of Nintendo Co. Ltd.

Topics: Nintendo, Wii, Video game console Pages: 22 (7894 words) Published: May 7, 2010
Contemporary Trends and Developing and Organizing Management Assignment




1.History of management and achivements3
1.2History of management and achivements3
2.Corporate culture and social responsobility programs8
2.1Corporate culture8
2.2Social responsobility programs8
3.External and internal environment of organization9
3.1External environment9
3.2Internal environment9
4.Strategic planning and competetive advantages10
4.1Strategic planning10
4.2Competetive advantages12
5.Organizational structure and design 12
6.Motivation and HR principles12
6.2HR principles12
7.Control process and quality management 13
8.Communications and decision making 13
9.Conclusion 13
10.References 16

History of management and achievements

1. Introduction

The history of Nintendo is a way of little firm seeking its niche on service and entertainments market who became a giant corporation, affected and affects on life of few generations and determinant of modern fashion on virtual scene. The history of Nintendo it’s a well learned lessons of market and talented employees. The history of Nintendo it’s a history of Mario, Pokemons, Donkey Kong, Zelda, Metroid, Star Fox, Kid Icarus and many other personages who transforms into popular trade marks.

1.2 History of management and achievements

It is funny, but Nintendo Koppai primordial works in entertainment field. The corporation was founded in 1889 by manufacturer Fusajiro Yamauchi and foundation of business for long years was production of playing cards. Singular popularity was had the Hanafuda card game, which is a distance relative of Chinese mahjong game. The deck consists from hieroglyphs, images and symbols and the principles of the game were to find the second pair of cards. From competitors production the products of Nintendo was different by its quality – all gaming cards was hand made painted and covered with varnish. In recognition of card-playing roots, the name "Nintendo" (Nin ten do means "leave luck to heaven"). In 1902 Nintendo became very lucky - Fusajiro Yamauchi was the first in Japan who receive a license to produce playing cards in western style. It brings very successful business for that time. The company swiftly grows, builds new manufacturers, creates its own distribution net using tobacco shops and salt benches and strictly watched over quality. Until 1949 the name of company changed twice: in 1933 – to Yamauchi Nintendo & Company and in 1949 – to Nintendo Playing Card Company. In 1953, Nintendo became the first company in Japan who produce playing cards from plastic. This was a huge hit and allowed Nintendo to dominate the card market. Starting point of formation the main philosophy of now days “big N” was 1956. Exactly then 3rd president of Nintendo and grandson of Nintendo founder Hiroshi Yamauchi arrived to USA to establish business relations with Southern America’s first-rate playing cards firm - United States Playing Card Company. Japanese was amazed not by business acumen, not by swing of enterprise and not by perspective for his own business, but by little office which has lower than a dozen employees. This was a turning point for Yamauchi, who then realized the limitations of the playing card business. In 1959, Nintendo struck a deal with Disney to have them allow Nintendo to use Disney's characters on Nintendo's playing cards. By tying playing cards to Disney and selling books explaining the different games one could play with the cards, Nintendo could sell the product to Japanese households. The tie-in was a success and the company sold at least 600,000 card packs in a single year. Due to this success, in 1962, Yamauchi took Nintendo public, listing the company in Osaka Stock Exchange Second division. A little state of managers and an army of heroes, representing...

References: 1. David Sheff “Game Over: How Nintendo Conquered The World“, 1993
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