Information systems for managers
Case study: Outrigger Hotels and Resort
The solution is here…
The solution is here…
Question 1-The current IS resources of Outriggers:
1. Technical Resources:
* Hardware(Personal computers; Routing equipment).
* Software (Stellex, in 1987; Stellex 2.0, in 1992; centralized IT systems; E.Piphany; JD Edwards). – Appendix 1 * Networking comportments of IT infrastructure (XML interface; Electronic interface; IBM AS 400 Platform; Windows 2000 Platform; Local area networks). 2. Data/Information Resources: Tendem Nonstop; Enscribe DBMS; Sun Microsystems UNIX; Intel Windows; Reducdant leased lines (WAN). 3. Human Resources:
* Outriggers IS organization. – Appendix 2
* A highly centralized organizational structure
* Outrigger’s senior management thought that OHANA hotels had no direct competition, but condominiums competed with small local management companies and individual owners’ beliefs that they could do a better job alone. * In 1999, a new brand-Ohana Hotels and Resorts
* Providing guests with a rewarding experience and a sense of place, enabling employees to reach their potential and being an integral part of the community.
Question 2- The Outrigger’s critical success factors
The external factors of success (Appendix 3)
* The flourished global economy and increased numbers of employees. * The social tendency of have vacations in the beaches and fancy hotels. * Widespread adoption of The Internet.
* The excellent tourist destination of Hawaii Islands in terms of nature and location. * The easy regulations of acquiring lands and properties in America.
Internal factors of success (Appendix 4)
* High quality and variety of services.
* Excellent distribution network.
* Innovation & technology.
IS Case Questions 1-3
-Not quite to sure on 4-5 maybe we can discuss tomorrow after class
1. Outrigger Hotels and Resorts strategic position is to remain one of the largest, fastest growing privately held lodging and hospitality companies in the Pacific. Outrigger positioned its properties in places where people could enjoy a vacation that was respectful of the culture and enabled them to experience a destination as much or as little as they would like. Outriggers’ strengths are it’s mid-size and attention to detail with guests. Outrigger has been able to leverage Information Technology as a strength because of it’s available capital to spend on increasing the integration of services, as well as the storage and retrieval of data to help it’s operations run smoothly. Outriggers weaknesses are competition from major well renowned brands that have consumer loyalty that are in more markets where customers come from. The critical success factors for Outrigger are as follows; providing guests with a rewarding experience and a sense of place, enabling employees to reach their potential, and being an integral part of the community. 2. IS resources for Outrigger are doing very well according to executives they are confident that it was enabling the firm to compete effectively. Being a smaller company they have the ability to implement change a lot faster than hospitality giants and are able to remain ahead of the curve as it relates to their information system strategies. 3. The IS function should be one that allows the upmost convenience for not only the firms business operations and end users but for its consumers as well. I believe the primary function of any information system is convenience by reducing the amount of work done by those who use the system. [continues]
Outrigger’s current strategy is to position its properties in places where people could enjoy a vacation experience leveraging Outrigger’s own core competencies. Within the company’s current strategy, Outrigger’s key assets are having strong brand name and recognition, their relationship with...
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