Mainstream Media hegemony and new media environment
By Muhammad Ahmad Sheikh
International Broadcaster, Journalist and educationist
(Ex- Deputy Controller, Head of current Affair National Broadcasting Service Radio Pakistan, Bureau chief mediacon international, member CMA,, Community Media Association, UK), published author ezine and upublish.com) Pakistan’s mainstream media outlets have perhaps misunderstand the meaning of free flow of information under the freedom of press law. Perhaps they are not aware of the consequences which are being faced by top notch mainstream media across the so-called civilized word. In Pakistan many media groups reporting without realizing its impact on our socio-economic environment and deep rooted cultural impact. We have seen in past that misreporting by print and electronic mainstream media regarding shia-sunni conflicts created anger and anxiety amongst different sects led to horrible sectarian violence. Beside, reporting regarding terrorist attacks and rape case are arrogantly presented. Lack of trusted networks for reporting or contribution the most sensitive issue in fair manners and due to less reliance on what traditional media portray in daily business of dissemination of audio video contents, the literate society has started believing on what new media presents in various forms. Equipped with the power of abundant sources of news and information ((via broadband, G3, G4 and web3) about any country or region the new media is rapidly making its footing worldwide. Mainstream media are the most important source, but not the only one. With the development of communication technologies, people now have access to a huge amount of information that was unthinkable 20 years ago. People can watch live proceeding of parliament, or read a transcript of it within hours. One can see press releases from newsmakers published on hundreds of websites, providing submission and distribution services on internet. New-style electronic...
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