Mainstream vs. Alternative Media

Topics: Mass media, Alternative media, Subject matter Pages: 3 (736 words) Published: September 19, 2014
 Mainstream VS Alternative Media

In today’s day and age, with the advent of vehicles like the Internet and various social media, the means of communicating have significantly developed. This evolution has given rise to contemporary media outlets for both the mainstream and alternative media channels. We must now choose how to gain access to our most basic and truly essential news and information.

Mainstream media tends to afford media outlets maintained by various conglomerates, which are then predisposed to their appeals. We come across an assortment of mainstream media outlets broadcasting on the radio, TV, and online or circulating in newspapers and other such publications. Mainstream media tend to be easily hit upon; connect with vast audiences; and are usually preferred by the majority. Mainstream media corporations thrive and profit by engaging as many people as possible. Their content centers on issues and topics that appeal to a considerable number of listeners, readers, and viewers.

Mainstream media is often seen as more trustworthy and credible. Even though time and again, alternative media breaks a news story, the public is disposed to waiting until mainstream media backs that story. Often times, mainstream media corporations also will hold off on a story until it has earned some attention in the smaller alternative outlets before they will cover it. Mainstream media encompasses a comprehensive spectrum of subject matters like economics, politics, sports, science, fashion, travel, jobs, entertainment, etc. Mainstream media coverage tends to present considerably longer articles and reports, which are comprised of more sources, interviews and expert outlooks to support the stories.

On the opposite end of the gamut you’ll find alternative media. This type of media tends to voice alternative ideals, opinions, values and viewpoints in comparison to those expressed through mainstream media. Alternative media is known to be confronting in...
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