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Lululemon Marketing

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Lululemon Marketing
Introduction The company which our focus centers on is the prestigious Lululemon. What started out as an underground yoga and design studio blossomed today into a $225 million-dollar company that offers premium athletic clothing at high-end prices. It all started one day when the company founder, Chip Wilson, decided to try something new – yoga, a physical activity that emerged in 1997 which appealed to the independent woman. Wilson was a fanatic in every type of board; he took joy in surfing, snowboarding, and skateboarding. After his first session of yoga, Wilson found the experience so exhilarating and akin to the post feeling of boarding. Yoga today is the central focus surrounding Lululemon, the lifestyle which the customers pursue. Lululemon is dedicated to provide quality clothing that people can move, sweat, and be comfortable in. Although today, women from all segments of society can dress in Lululemon apparel due to the fact that people tend to dress much more casual and for comfort. Wilson never planned to expand outside from the Kitsilano location which housed the first Lululemon store. Today, Lululemon offers its products all over the globe with retailers in Australia, Hong Kong, Mexico, Philippines, Singapore, Taiwan, Canada, United States, and Japan.
Lululemon
Objectives
Lululemon’s primary objective is to improve and make impacts and improvements on the global communities by eliminating and removing waste that is harmful to the society. The company eliminates supply chain packaging, product manufacturing, product policies, retail environments, and purchasing practices to eradicate excess wastes in our professional and personal lives. Moreover, the company intends to influence our personal lifestyles too. An example is purchasing reusable coffee cups and reusing Lululemon’s garment poly bags. It can decrease your laundry expense; eliminate the chance of using plastic bags, and decrease pollution and wastes.

Place
As the business expand


Bibliography: Anderson, Diane. "Stretching for Success." CNN Money. 10 Oct. 2006. CNN News. 18 Feb. 2008 <http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375911/index.htm>. Binks, Georgie. "Taking It All Off, Even If You Don 't Want To." CBC. 12 Dec. 2005. CBC News. 13 Feb. 2008 <http://www.cbc.ca/news/viewpoint/vp_binks/20051212.html>. Bogomolny, Laura. "Toned and Ready: Lululemon Transitions." Canadian Business Online. Apr.-May 2006. Canadian Business Magazine. 17 Feb. 2008 <http://www.canadianbusiness.com/managing/strategy/article.jsp?content=20060424_76424_76424>. Gardiner, Sara. "Lulu Media Kit." Lululemon Media. Lululemon. 17 Feb. 2008 <http://media.lululemon.com/press_kit/lulu_media_kit_2007.pdf>. "Lululemon Athletica." Lululemon Athletica. Lululemon. 18 Feb. 2008 <http://www.lululemon.com/home>. "Lululemon Corp." Edgar Online. 5 Jan. 2007. 13 Feb. 2008 <http://sec.edgar-online.com/2007/05/01/0000945234-07-000314/Section7.asp>. "Lululemon to Stop Selling Plastic Bottles Containing Bisphenol A." Canadian Business Online. 18 Dec. 2007. The Canadian Press. 16 Feb. 2008 <http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b1218143A>. "Online Ad Draws Thousands to Calgary Clothing Sale." CBC. 24 Jan. 2008. CBC News. 15 Feb. 2008 <http://www.cbc.ca/canada/calgary/story/2008/01/24/lululemon-sale.html#skip300x250>.
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