Lululemon Athletica
Lululemon Athletica The athletic clothing brand "Lululemon Athletica" (commonly known as Lululemon) was founded in Vancouver BC in 1998. The first Lululemon shared its retail space with a yoga studio. The Lululemon name was chosen in a survey of 100 people from a list of 20 brand names and 20 logos. The logo is actually a stylized "A" that was made for the first letter in the name "athletically hip", a name which failed to make the grade. The first real store opened in November of 2000. Lululemon’s target markets are men and women who are looking for athletic apparel for yoga, running, dancing, and most other sweaty pursuits. The reason why I chose this brand is because I am personally a huge fan of this brand, and this is the only brand of athletic wear I do wear. Another reason why I chose this brand is because personally I like how comfortable, affordable and fashionable the products are. I love how comfortable the pants and zip up sweaters are. From Lululemon I own 4 pairs
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This brand uses their promotion skills in a very organized and smart fashion. They use a lot of magazine ads, commercials, billboards, popup’s on the computer, having ware house sales, even emailing their previous customers about upcoming sales and promotions they are having. Also in New York at the Lululemon store, they had a women doing yoga with the yoga attire on, showing customers how easy it is to do activities in their clothing. Lululemon has a lot of stores in and around Canada and in the USA where there is a lot of commercial and busy areas like Toronto and New York. The prices for their yoga pants depends on usually how popular the pant is, the colour of the pants, and what type of yoga pant you are getting. The yoga pants are usually around the price of $92.00 to $128.00. There are 40 Lululemon Athletica stores across Canada, 38 stores and showrooms in the United States and 7 stores and showrooms in
This brand uses their promotion skills in a very organized and smart fashion. They use a lot of magazine ads, commercials, billboards, popup’s on the computer, having ware house sales, even emailing their previous customers about upcoming sales and promotions they are having. Also in New York at the Lululemon store, they had a women doing yoga with the yoga attire on, showing customers how easy it is to do activities in their clothing. Lululemon has a lot of stores in and around Canada and in the USA where there is a lot of commercial and busy areas like Toronto and New York. The prices for their yoga pants depends on usually how popular the pant is, the colour of the pants, and what type of yoga pant you are getting. The yoga pants are usually around the price of $92.00 to $128.00. There are 40 Lululemon Athletica stores across Canada, 38 stores and showrooms in the United States and 7 stores and showrooms in