Lucas Foods Case Analysis Essay
LUCAS FOODS CASE ANALYSIS
Problem:
The Marketing Manager of Lucas Foods must decide on a marketing strategy for Gold Medal Crumpettes that will best capture the available market opportunities and support the company's mission, The product is in the beginning of the life cycle and is a success in Alberta. The problem is whether Lucas Foods should maintain the products existing geographic coverage, or should it expand?
Company Overview
Lucas Foods is a food manufacturing and wholesaling business with a broad product line.
They have recently entered the market with a new product called Gold Medal Crumpettes which is targeted toward the "Upscale Buyer"
Primary Customers:
Five major national food wholesalers.
Secondary
Problem:
The Marketing Manager of Lucas Foods must decide on a marketing strategy for Gold Medal Crumpettes that will best capture the available market opportunities and support the company's mission, The product is in the beginning of the life cycle and is a success in Alberta. The problem is whether Lucas Foods should maintain the products existing geographic coverage, or should it expand?
Company Overview
Lucas Foods is a food manufacturing and wholesaling business with a broad product line.
They have recently entered the market with a new product called Gold Medal Crumpettes which is targeted toward the "Upscale Buyer"
Primary Customers:
Five major national food wholesalers.
Secondary